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Issue 47 2008
On the Semiotic Basis of Knowledge and
Ethics:
An Interview with Susan
Petrilli and Augusto Ponzio
about their new book, Semiotics Unbound
By DANIEL PUNDAY
[1] DP: Let
me start by thanking you for agreeing to talk about your book with me. I found Semiotics Unbounded a
really fascinating attempt to synthesize a lot of material in the field of
semiotics that will be unfamiliar to many of us (especially in the U.S.) who
were trained according to a rather narrow equation of semiotics with Saussure
and with the general principle of the arbitrariness of the sign. I suspect that for many readers of Genders,
one of the things that will surprise them initially about this book is how
robust the field of semiotics is, and how little it depends on familiar
Saussurian principles.
[2] As a way to start our discussion and
provide some background for readers, could I ask you to discuss the definitions
and assumptions about the field from which you are trying to "unbind"
semiotics?
[3] SP and AP: The attempt to
"unbind" semiotics, as you say, from a restricted and reductive view began
precisely in the United States.
The protagonists of this operation were in fact all Americans (in the
sense of being American despite different national origins, which is the case
of all Americans): Charles S. Peirce, Charles W. Morris, Thomas A. Sebeok who was of Hungarian origin.
[4] The restricted view we are referring to is Ferdinand de
Saussure's. But we must be careful
here. We are not referring to
Saussure as he is now emerging ever more clearly from his manuscripts and unpublished
lesson notes (this Saussure is yet to be fully discovered). Instead, we are referring to the
official Saussure, as he has circulated in relation to his Cours de
linguistique générale, published posthumously by his followers, Bally and
Séchehaye.
[5] The first part of our book, Semiotics Unbounded, is
entitled "Semiotics and Semioticians." This forms a conspicuous part of the volume,
which begins by illustrating the semiotic reflections of these authors.
[6] A women immediately appears on the scene in close connection
with Peirce, the English Victoria Lady Welby. Consequently, this particular route in the history of
semiotics intersects with another concerning women's history in spheres that
are generally occupied by male roles: philosophy, logic, linguistics, ethics,
education, biology, mathematics, etc.
Victoria Welby crosses over all these fields from the perspective of the
general science of signs, that is, semiotics, given that none of these fields
can do without signs.
[7] But semiotics, like other branches in the study of signs and
language, for example, semantics, the study of meaning, had already been rather
strictly oriented and in fact their very names, "semiotics," "semantics," were
connected with preconceptions, theoretical and practical. Welby spread her
point of view—a specifically feminine point of view (the importance she
gave in her studies on the problem of sense, meaning and significance to what
she called "mother sense" and values is symptomatic).
[8] Given such an original perspective, Welby introduced a neologism
and called her approach to signs and language "significs." This approach and the name she chose
for it found consensus in trends and among authors that have become well
established to Victoria Welby's disadvantage in the sense that her pivotal role
is only now emerging in all its force and importance. Significs spread throughout England, America, even Holland
where it became a full-fledged movement with ethical and political
developments.
[9] It is worth mentioning on the side that these renowned authors of the time were all males, beginning with two famous authors in semiotics, Charles K.
Ogden and Ivor A.Richards, who published a book together generally considered
to be of epochal importance, The Meaning of Meaning (1923). Ogden was strongly influenced by Welby,
similarly to Charles S. Peirce (think of the essays by the latter from his
mature phase collected under the title Chance, Love and Logic,
1923). Welby and Peirce
corresponded intensely and discussed issues of a philosophical and scientific
order: a series of important essays by Peirce come to mind such as those on
existential graphs.
[10] From this point of view we must also mention Bertrand Russell,
another great philosopher who was strongly influenced by Welby's theoretical
thought and research projects. (It
is not incidental that Peirce reviewed Welby's book, What is Meaning?,
1903, associating it with Russell's, The Principles of Mathematics,
published that same year.) Welby's
influence on Russell concerned his interest in problems of meaning, which
(given their relations) continued with the Austrian philosopher Ludwig
Wittgenstein, and then with English analytical philosophy in Oxford and
Cambridge. A monograph (by SP) on Victoria Welby is soon scheduled to appear,
again with Toronto University Press, among other things presenting a great
quantity of unpublished materials (a monograph in Italian by SP appeared in 1998). Not only does this book at last fully
reinstate Welby, recognizing the importance of her contribution, but it also
unbinds the boundaries of traditional semiotics.
[11] The approach to semiotics that improperly recalls Saussure (in
reality Saussure from the Cours) reduces signs to the human sphere alone
which has been wrongly described, by such authors as the Russian Juri Lotman,
as exhausting the entire "semiosphere."
Even more reductively, not only does this approach limit its reference
to human signs but within the human sphere it only keeps account of voluntary
and conventional signs. And this
happened after Sigmund Freud had already shown that most of the signs we emit
are involuntary, unconscious and not at all circumscribed by social convention.
[12] Developing and specifying Peirce's idea that the entire
universe is perfused by signs, Charles Morris recognized that semiotics could
be extended to the organic in its wholeness: for there to be a sign there must
be interpretive activity by the living organism.
[13] Thomas Sebeok, following Morris, further develops this thesis
declaring that the entire life sphere is made of signs. This means that even a microorganism,
for example a cell, flourishes insofar as it interprets signs. Sebeok extended the boundaries of
semiotics to a maximum proposing what he called "semiotics of life" or "global
semiotics." Anthroposemiosis is
only a small part of this. And
within the sphere of anthroposemiosis an even smaller part is represented by
verbal language. Even human
beings, like all other members belonging to the sphere of zoosemiosis, communicate
above all through nonverbal signs.
Furthermore, let us add that the basis of all voluntary communication is
formed of endosemiosic processes like those relative to the immunitary and
neural systems.
[14] In our book we refer to another important figure from the
twentieth century, Mikhail M. Bakhtin, generally not taken into consideration
in semiotic or philosophical circles, and unjustly relegated to the sphere of
literary criticism; but in all his writings he continuously repeated, "I'm a
philosopher." He says that his
reflections belong to the sphere of philosophy of language. He also qualifies his thoughts in terms
of semiotics and metalinguistics. In his writings he continuously critiques the
tendency to reduce communicative processes to relations between the sender and
receiver and between langue and parole, as improperly established
by Saussure.
[15] It is important to remember that, after publishing his book on
Dostoevsky, in 1929 (offering what today is considered as the most relevant
interpretation of this Russian novelist), Mikhail Bakhtin lived difficult years
of silence and isolation—he had been accused during the Stalinist purges
and pardoned because of his precarious health. Bakhtin only resurfaced in official culture during the 1960s
with the reedition of his book on Dostoevksy in 1963, and of his other book on
Rabelais in 1965 (it seems that this book was ready as early as the
1940s). Therefore, Bakhtin too may
also be counted among those authors who have been relegated to the margins of
philosophical, linguistic and semiotic studies and who has now been recovered
thanks to the unbounding of semiotics as it at last crosses different
frontiers.
[16] Most extraordinary and sad at the same time is the fact that of
all the theoreticians that were somehow valued and revered during Soviet Union
days, nobody has remained. The
only merit boasted these days is the name of Mikhail Bakhtin. All his writings, many of which had
remained unpublished, are now being published.
[17] A particularly interesting aspect of Bakhtin's work is his
insistence, from his early studies, on the problem of responsibility—he
characterized this interest as "moral philosophy." Bakhtin established a very close relation between sign and
otherness: signs flourish in the relation with others, and require a
responsible standpoint towards them, without alibis and without evasion. A close relation is also established
between signs and values. From this point of view the association we have
proposed between Mikhail Bakhtin, Victoria Welby and Charles Morris is not at
all forced given that the latter as well (Welby always; Morris in his book of
1964 in which, like Welby, he discusses how it is impossible to separate
meaning and significance, semiotics and axiology) insist on underlining that
sign and value, sign and vision of the world, sign and ideology cannot be
separated.
[18] These three authors—but without neglecting the Peirce
interested in ethical problems, he too is neglected however to the advantage of
the Peirce interested in logical-cognitive problems, nor should we neglect
another extraordinary thinker, an Italian this time, Ferruccio Rossi-Landi who
taught, published, and was known for his ideas especially in the United States,
receiving recognition and appreciations—these authors together form a
turning point or, if you prefer, the bend we in turn develop in the direction
of what we call "semioethics." A
book appeared in Italy authored by ourselves under that very title.
[19] And here Thomas Sebeok's global semiotics comes back onto the
scene. In fact, Sebeok has shown
how of the whole semiobiosphere the human being is the only animal capable of
semiotics in the sense that s/he is capable not only of using signs but also of
reflecting on signs. In this sense
the human being is a rational animal, in the sense that s/he is a "semiotic
animal." We have authored a book
with John Deely with this expression as the title.
[20] That man is a semiotic animal also means that s/he is the only
animal existing that is capable of awareness, of responsibility: s/he is
responsible for semiosis over the entire planet, that is, for life, which
unless proven otherwise only exists on the terrestrial globe.
[21] Here the circle comes to a close connecting Sebeok and
Bakhtin. It is not incidental that
Bakhtin too has always viewed the biological sciences with great interest. In his book on Rabelais he evidenced
the inseparability and intercorporeal composition of all living individuals,
including human beings, in organic and nonorganic processes throughout the
entire universe.
[22] Here then: this is the trajectory we have followed for our
semiotic reflections. It leads to
recognizing the commitment, for each human individual—but above all of
the semiotician who deals specifically with semiotic processes—to caring
for life in all its aspects. We
must identify, diagnose, the symptoms of unease which these days are spreading
and are ever more severe; it is indispensable to discover the causes if we are
to propose solutions and therapies of some sort. Proceeding in this sense, the semiotic science recovers its
original vocation, having arisen in ancient Greece in terms of medical
symptomatology. This is the
general framework of our book Semiotics Unbounded. On this basis we can now proceed
together to dealing with any specific problems you may wish to propose with
your questions. Indeed we both
wish to thank you in advance for your much appreciated efforts.
[23] DP: Before we get into more
specific issues, I'd like to ask you to clarify your understanding of
"communication" itself, since this is a fundamental definition for your
project. Am I right in thinking
that semiotics is, ultimately, about communication? Or is that still too small of a box to put semiotics into
for you?
[24] I ask this because of your reference
to symptomatology; symptoms initially don't seem like attempts at communication
to me. When I get a rash because
I'm allergic to something, my skin isn't trying to communicate, right? Or have I fallen into the trap of
reducing "communicative processes to relations between the sender and
receiver"? If so, what's the
alternative?
[25] SP and AP: Misunderstandings concerning communication are common and
widespread, not only at the level of the disciplines that study them, but also
in the organization of courses like those at university. Naturally, in the first place this
concerns semiotics as the general science of signs and the different special
semiotics. But it also concerns
degree courses in communication sciences that are now available in universities
all over the world. First of all,
most important is your observation concerning symptoms. Three types of semiosis can be distinguished
on the basis of a very broad view of semiotics, that is, of semiotics that is
not reduced to some portion of the sign universe, a portion that is mistaken
for the whole, according to the pars pro toto error: semiosis as
information, semiosis as symptomatization, and semiosis as communication. Each of these three types of semiosis
presuppose a living being, not necessarily a human being, nor any organism
living in one of the superkingdoms, but even a simple cell. In semiosis as information, something
inorganic is perceived as a sign by something that is organic. In symptomatization semiosis, something
in an organism is perceived by that same organism or by another organism as a
sign (symptom), which however was not originally produced to be a sign. Instead, in communication semiosis something
is produced intentionally as a sign by an organism for another organism. Therefore, communication is only a part
of semiosis. Consequently,
semiotics must not exchange communication for semiosis in its globality. To live, an organism must
communicate. If it doesn't
communicate it dies. Life
coincides with communication. But
it also requires interpretation of semiosis in terms of information and of
symptomatization.
[26] Another important argument for re-dimensioning the concept of
communication involves the concept of modelling. It's true that a living being that does not communicate
dies, but how does it communicate?
It communicates inside a world and according to modalities inherited by
the species. All living
individuals communicate in the world modelled by their species-specific modelling
device. All species have their own
world within which the individual communicates. Communication presupposes modelling as a sort of a priori
for communication itself.
[27] Another aspect that needs to be considered is the fact that
there are communication patterns.
One is the linear pattern that can be described as the Shannon and
Weaver pattern; this involves a source and destination. Another is circular involving a
receiver that becomes a sender and a sender that becomes a receiver. This can be attributed to
Saussure. These patterns have now
been superseded. Reference here is
to Maturana and Varela and their concept of autopoiesis, and before them to Jakob
von Uexküll and his famous concept of the functional cycle.
[28] All this involves the possibility of adding a third notion in
addition to modelling, which is dialogism. Dialogism in this sense is an original concept introduced by
Augusto Ponzio. It is understood
as referring to an organism in its absolute, unique, unrepeatable singularity. This organism is inevitably,
autopoietically, related synchronically and diachronically, in the last
analysis, with the entire universe.
[29] For all these reasons, only global semiotics can speak of
communication in sensible terms, in terms that are not reductive, but relevant
and functional to the development of knowledge and to the progress of the
sciences that study it.
[30] DP: One of the main shifts that you observe in the field of
semiotics is from "code semiotics" to "interpretation semiotics"; am I right in
thinking that the attempt to broaden semiotics from a narrow focus on
communication is part of this—but also perhaps a way of extending
it? I wonder, too, if this
three-part structure is simply another formulation of Peirce's distinction
between firstness, secondness, and thirdness—the most familiar example of
which is the distinction between icon, index, and symbol.
[31] SP and AP: "Code" is a much-discussed notion in semiotics. The "semiotics of code" is superseded
or absorbed now by the "semiotics of interpretation." The expression "semiotics of code" or "code semiotics"
alludes to a general model of sign according to which messages are formulated
and exchanged on the basis of a code that is defined and fixed antecedently to
the actual use of signs. And given
that the code is based on a two way correspondence between signifiant
(or signifier) and signifié (or significatum), it only
calls for decodification without involving the risks of interpretation. Code semiotics ensues from a distorted
interpretation of Saussure and reformulates the information, or mathematical,
theory of communication in terms of the Saussurean sender/receiver model. As such code semiotics is connected
with a notion of communication that describes communicative interaction in
terms of an object that transits from one place to another.
[32] This model appears ever more inadequate in the light of
Peirce's "semiotics of interpretation" (but also Bakhtin's philosophy of
language: see Ponzio's essay, "Semiotics between Peirce and Bakhtin," now in
his monograph Man as a Sign).
It is also inadequate in relation to today's social-cultural
transformations which tend toward new signifying practices that do not fit the
code and message model. These
transformations give full play to the sign's multi-voicedness and
multi-availability and weaken the code's hegemony.
[33] All this does not
mean that we cannot use such dichotomies as code/message,
information/redundance, first/second articulation in our analyses of semiosis and
information. In truth all these
notions explain different aspects of information, of the semiosic and semiotic
universe as conceived by a Peircean approach to semiotics as well. For example, the concept of redundance
is considered in linguistic studies of the utterance, in text semiotics as well
as in biosemiotic studies of the genetic code.
[34] In keeping with what Sebeok calls "Ecumenicalism in semiotics"
(the title of Chapter 4 in his book The Sign and Its Masters), certain
basic concepts in endosemiosis can be explained in terms of binarism. Endosemiosis is a branch of global
semiotics which (following Peirce) recognizes semiosis as a pervasive fact of
nature as well as of culture. In
the two seemingly antithetical tendencies of semiotics, binarism, a
characteristic feature of systems grounded in oppositional pairs, has its basis
in glottocentrism as represented by Saussurean semiology. The broad scope of global semiotics
encompasses our whole planetary biosphere and does not exclude binarism. The ecumenical scope of global semiotics
admits binarism, however it neither recognizes binarism as the sole
characteristic feature of a semiosis in accordance with the verbal linguistic
model, nor as limited to the human cultural world. Such limits are characteristic of the traditional concept of
binary oppositions. All exponents
of the theory of binary oppositions are scholars in the fields of verbal or
cultural phenomena (Saussure, Trubetzkoy, Chomsky, Halle, Jakobson,
Lévi-Strauss).
[35] Instead, Sebeok extends the notion of binarism to the sphere of
endosemiosis and maintains that the primal universal sign opposition in the
ontogeny of an organism is that between self (ego) and other (alter). The binary opposition self/other is the
basis of the immune system, and the subject of new disciplines such as
semioimmunology and immunosemiotics.
Sebeok has written a series of five papers on the semiotics of self
published as chapters in his various books, such as Global Semiotics. SP has translated all five papers into
Italian and collected them in a volume with chapters by SP and AP entitled Semiotica
dell'io.
[36] Therefore, such concepts as binarism, code, and message can be
applied to semiosis in its globality throughout nature and culture.
[37] We believe that the scope of semiotic enquiry must transcend
the opposition between semioticians oriented in a
Saussurean/Hjelmslevian/Greimasian sense and semioticians oriented in a
Peircean sense. These two trends
seem to require that we oppose binarism to triadism. On the contrary, we believe that the
heart of the matter does not lie in the opposition between binarism and
triadism, but in the opposition between a sign model that tends to oversimplify
things with respect to the complex process of semiosis and a sign model
(like Peirce's) that seems to do
more justice to the various aspects and factors of the process by which
something is a sign.
[38] This is not merely achieved on the basis of an empty triadic
form, but rather thanks to the specific contents of Peirce's triadism. In other
words, Peirce's triadism works thanks to the categories it uses, the sign
typology it proposes, the dynamic model it offers when it describes signs as
grounded in renvoi from one interpretant to another. Such triadic categories
as "firstness," "secondness," and "thirdness," "representamen," "interpretant,"
and "object," "symbolicity," "indexicality," and "iconicity," all evidence the alterity
and dialogism constitutive of signs from a semiotic perspective. The merit does not go to the triadic
formula. Proof for this is offered
by Hegelian dialectics where triadism gives rise to metaphysical, abstract and
monological dialectics abstracted from the constitutive dialogism in the life
of signs.
[39] The alternative in semiotics is not between binarism and
triadism, but between monologism and polylogism. The limit of the sign model proposed by
semiology of Saussurean matrix is not at all determined by binarism. On the contrary, it is determined by
the fact that such binarism is grounded in the concept of equal exchange
between signifier and signified, and in the tendency to reduce the complex life
of signs to the code and message dichotomy.
[40] DP: Let's dig more deeply into
the issue of modelling for a moment.
At the level of human semiosis, it seems obvious that language is an
example of modelling. Are there
other, non-linguistic and non-communicative forms of modelling that shape human
semiosis? Often we distinguish between semiotic (conceived in old-fashioned
"code" terms) and material conditions for communication (for example,
Jakobson's distinction between code and contact), but one of the really
interesting things about your book is that it seems to break this distinction
down. Do you agree?
[41] SP and AP: The main concern in semiotics has generally been
communication. The question of
modelling has either been neglected or never at all taken into
consideration. Instead, modelling has
been at the centre of attention of the Moscow-Tartu school. However, this
school of thought connected modelling to verbal language. This immediately denotes an approach
that is at once anthropocentric and glottocentric. On the contrary, the scholar who has evidenced the
omnipresence of modelling in the animal world, human and nonhuman, is Thomas A.
Sebeok. His approach clearly
evidences the difference, the distinction between modelling and verbal
semiosis. Nonhuman animals are
obviously not endowed with verbal language, but there is no such thing as a
species that is not endowed with a species-specific modelling system. Every species has a modelling system
that produces its Umwelt, a species-specific world. Individuals belonging to each species
communicate according to their own world sphere. Therefore, communication is secondary with respect to
modelling. In other terms, modelling is an a priori with respect to
communication. This is also true
for human beings. Hominids have
been endowed with their own modelling device since appearing in their own
special niche. Throughout the
whole course of their evolution, from habilis to erectus hominids
communicate with nonverbal signs like all other animals. Even the typology is the same. However, the difference lies in the
fact that from the very beginning of its evolution, from the time it became a
hominid, its modelling device was in a position to invent multiple worlds,
something it seems that is unique on the planet. This is what Peirce called the "play of musement" and what
Locke had called "humane understanding."
[42] Speech only appeared with homo sapiens. Originally, speech came to existence
through adaptation processes as a means of communication and subsequently it
was ex-apted as a modelling system thereby enormously amplifying the inventive
capacity of human modelling. Sebeok chooses the expression "language" as
distinct from "speech" to name primary modelling in the human species, original
modelling, which is mute modelling.
In spite of his explanations, the term language in English is ambiguous
and can give rise to misunderstanding.
This is the reason why we prefer the expression "syntactics" which
explicits the nature of primary modelling. The specificity of the human modelling device is syntactics
or articulation, a sort of ars combinatorial thanks to which human beings are able to
construct, deconstruct and reconstruct different worlds. Another possibility is to use the term
"writing," that is, writing ante litteram. Thus understood writing is the possibility of articulation
in space-time, articulation of social relations. According to Marx (nonhuman) animals do not have relations
because they are unable to assume relations for what they are, distinguish
between them, propose them or prohibit them. Writing consists of articulating in before and after, in
short and long, in above and below, right and left, mine and yours. The human being is capable of this long
before becoming loquens, that is, homo sapiens, and long before
becoming sapiens sapiens, that is to say, before speech, as verbal
language, also becomes a secondary modelling system. On the basis of the secondary modelling system of verbal
language, the human being constructs cultural sign systems, verbal and
nonverbal, which in turn become tertiary modelling systems. From this point of view the human being
as such is endowed with writing (ante litteram writing). Neither populations nor cultures exist
that do not have writing. That
which is indicated as writing, considered as the condition for the transition
from prehistory to history, that is, the written sign, according to which there
exist languages endowed with writing and languages that do not have writing, in
reality is the transcription of oral language and arises as mnemotechny. Plato was well aware of this when he
said that writing, that is to say, transcription used as mnemotechny, reduces,
atrophies the memory capacity of human beings, given that transcription
replaces remembering, makes remembering useless.
[43] However, Sebeok's denomination of the human primary modelling
system as language is also worth maintaining. From this point of view Sebeok recovers Morris—Sebeok
was at once a faithful and original student of Morris. In fact, if we call the modelling
system specific to human beings "language," then, given that all other human
communication systems depend on language, these too can be called languages,
verbal and nonverbal languages.
Instead, no nonhuman animal communication system should be indicated as
language; this causes confusion.
For example, it's a mistake to speak of the language of bees. We can only speak of language in the
sphere of anthroposemiosis: gestural language, the language of mimicry, kinetic
language, musical, poetic, literary language, the language of film, fashion,
etc. In fact, by contrast with the
linguists who reserve the expression "general linguistics" for the study of
languages alone, that is, of verbal systems, Morris uses general linguistics to
refer to all human languages claiming that a human language does not
necessarily have to be made of phonic material, just as the buildings of a city
do not have to necessarily be made of bricks.
[44] Therefore, we can conclude stating that the human being is not
the animal that speaks (this is offensive towards deaf-mutes), but the animal
that is endowed with language, that is to say, with syntactics, that is, with
writing. On this basis we can also
understand the specificity of human coding and decoding where interpretation,
which is present throughout the whole living world, joins with inventiveness,
creativity, innovation. The human
being is a simulating animal, capable of imagining what it must construct, what
it must architect, an animal capable of intervening on projects to modify or
reject and replace these projects even before actualising them. Bees are great architects and know how
to construct hives, but they are not capable of simulation, they are not
capable of reflecting on the project for a hive before they actually construct
it; and as long as the species survives the hive is always the same.
[45] All this helps us understand why Sebeok was indignant in front
of the expectation, especially widespread in the United States, of teaching
apes and dolphins, etc. how to speak.
He even wrote a series of ironical poems on the matter, where the names
of these famous speaking animals recur (see "Averse Stance" in I Think I Am
a Verb).
[46] A propos Jakobson's classification we
need to comment that the context, precisely what Malinowski (Ogden and
Richards, The Meaning of Meaning) called 'situational context,' does not
exist autonomously and pre-existently with respect to communicative exchange. A
good part of the context is constructed in the relation among speakers.
Depending on communicative exchange, the same 'situational context' can be a
park for a picnic, a place where lovers meet, or for a duel at dawn. Even a
code is decided in communicative exchange. In the case of a historical-natural
language, it is not true that speakers speak language directly, according to
the relation between langue and parole. We don't only necessarily
speak a language (in Italian lingua), but we also necessarily speak in a
language of that language (in Italian linguaggio; the English language
does not have this distinction, as in Italian and other languages, between lingua
and linguaggio), that is to say, we speak in a given register, etc., and
all this is also decided each time we speak, that is, on the basis of
communicative exchange which allows for different discourse genres—a
declaration of love, colloquial everyday language, chit chat about the weather,
the language of football, etc. And this is also true for the functions
established by Jakobson. As Voloshinov and Bakhtin have demonstrated in the
essay "Discourse in Life and Discourse in Art," originally published in 1926,
the so-called poetic function is already present as such in the language of
everyday life. In fact here too
there is always a "hero" that the utterance refers to—an
anthropomorphized hero even when a question of a nonhuman living being or
thing.
[47] DP: Dialogism is of course one
of the most important terms in your book, and connected to the singularity of
the organism. Can you explain what
you mean by this singularity in more detail, since it seems to run counter to
the generality that I (at least) associate with semiotics. Is an organism singular simply because
it occupies a particular historical moment and location, or do you have
something narrower in mind?
[48] SP and AP: Returning to what we
said in our response to the previous question, beyond modelling and
communication semiosis also includes dialogism. This issue is amply discussed in our book. If the evidencing of modelling can be
attributed to Sebeok, instead for dialogism our reference is Bakhtin. Concerning Bakhtin we need to insist on
the very tight relation between his two monographs, that on Dostoevsky and the
other on Rabelais. Dialogism (in Dostoevsky) and intercorporeity (the
grotesque body in Rabelais) are two faces of the same coin. Bakhtin
studied biology. He was not just
an amateur, but rather wrote as an expert an essay in 1926 entitled
"Contemporary vitalism" (published under the name of the biologist
Kanaev). Keeping account of all
this we feel authorized to put together Bakhtin, Uexküll (whom Bakhtin cites
directly), Maturana and Varela, as well as Vernadsky, author of a book entitled
Biosphere which Bakhtin also cites. On a thematic level the connection among these authors
signifies the connection between dialogism (Bakhtin), the functional cycle
(Uexküll), and autopoiesis (Maturana and Varela), according to a global vision
that keeps account of the fact that all organisms, macro and micro, all belong
to a general biosphere. All this
connects up with Sebeok as well and his idea of the connection between
communication and modelling.
Sebeok cites Vernadsky directly in the context of his biosemiotics, or
global semiotics, or semiotics of life.
[49] Singularity is given in a space-time that in spite of
uniqueness and unrepeatability is part of relations not only of the synchronic
order but also of the diachronic.
Before being provoked from the outside, these relations are inscribed
autonomously, in terms of functional cycle and autopoiesis, in the very
constitution of singularity, in its structure. Singularity is always the singularity of relations,
relational singularity. Uniqueness
is uniqueness of relations in a given organism. Unrepeatability is unrepeatability of the relations
involving the organism in its specific space-time. Said differently, this means the impossibility of separating
identity from alterity. This also
means that despite mistaken yet widespread interpretations, dialogism, as
Bakhtin has amply demonstrated, is not the result of an initiative taken by the
subject, of a precise will and choice.
Dialogism is inscribed in the very structure of the organism. In this sense, dialogism and
intercorporeity are the same thing: a living body is such only as part of its
dialogical relations on the synchronic and diachronic levels; relations that
are part of its autonomous, singular and unique constitution, whatever the
species it belongs to. All this
evidences the importance of such concepts as autopoiesis and functional cycle,
as well as of the concept of biosphere and global semiotics.
[50] Hopefully we have succeeded in replying to your question. In fact we'd like to thank you for it
because it has given us the opportunity of focussing on and maybe clarifying
further some of the most fundamental ideas elaborated in our work.
[51] DP: I'd like to spend a moment
longer on this issue of the uniqueness of the dialogic location. In framing semiosis as occurring
in a completely unrepeatable space-time, it seems like you're naturally going
to have a hard time talking about the ways that standardized locations
influence dialogue. For example,
the speaking situation within a university obeys some regularities that
differentiate student and teacher locations—both metaphorically and
physically. Standing in front of
the class is different from sitting in the seats of a lecture hall, and this
difference between two basic kinds of locations seems to apply to many classes
within the university rather than being unique to each class and each day. Could you address the way that your
theory of semiosis responds to such institutional locations as part of
dialogism?
[52] SP and AP: In semiosis we must distinguish between dialogism and exchange. The relation between a student and a
professor, cited in your example, is an exchange relation. Exchange occurs
between two roles in locations that are pre-established, not only physical
locations, the classroom, but also the locations or places of discourse
prefixed in discourse genres, in this case the lesson. The relation is not between unique single
individuals, professors address students generically and students address
professors generically. Between them there must be a relation of
indifference. In fact, the
professor cannot make a difference between one student and the other, but on
the contrary must treat them indifferently so as to be impartial. Instead,
where there is dialogism, the relation is not between one genre and the other, one type, category or class and the other,
one role and the other—representation of a pre-established role and
discourse genre.
[53] The relation between one unique single
individual and another calls for dialogic involvement and is always unedited, always new.
[54] In exchange relations the relation is
between relative alterities. This
is what Peirce would call an indexical or dual type of relation: in Peirce's
language a binary or secondary situation.
To recall Peirce's examples there cannot exist a wife without a husband,
a father without a son, or to evoke your own example, a professor without a
student and vice versa.
[55] Instead, in the dialogic relation between
one unique single individual and another, in the face-to-face relation, without
the mask of genre, including gender, without the mask of type,
category, class, role, membership, belonging,
nationality, in other words, all that which constitutes identity (and in fact
is marked on our identity cards), the relation is between absolute alterities,
therefore autonomous, self-sufficient alterities. With reference to Peirce's categories, this is the case of
Firstness: something exists on its own account independently from something
else; it is endowed with self-sufficient meaning; it is not an object that
depends for sense on something else, that waits on something else for its
sense, that expects to receive sense from a sense giving consciousness. Self-sufficiency connected with
firstness offers all but protection, guarantees, security, limitation to one's
responsibility establishing what one is held to do and what one is not held to
do.
[56] On the contrary, such limitations concern
subjects in their roles, individuals belonging to type, class, category, genre:
the professor and student in their relation are mutually guaranteed in their
mutual roles; their mutual responsibility is perfectly defined. Their mutual rights and duties are
rigorously delineated and limited; and that which is relevant and that which is
not relevant in their discourse, that which enters the relation as it unfolds
and that which is excluded is pre-established by discourse genre, for example,
the lesson, an exam interrogation, etc.
[57] Therefore, to answer your question, communication in specific
locations as established by the order of discourse and social institutions does
not involve dialogue, it does not present relations of involvement, exposition,
that is, relations without guarantees or protections. In other words, communication thus understood does not put
single individuals in the condition of exposition, in their absolute alterity
without cover, without a definition pre-established by rights and duties. In fact, there is no relation in
exchange relations, because the relation is limited to that between dress,
styles, uniforms, etc. It is not
incidental that in official situations the student and professor wear different
clothes that characterize their roles.
The relation is between roles, classes, types, genres, genders,
etc. Between two single
individuals involved in the exchange relation there is neither encounter nor
compromise. These actors are only
responsible for each other to the extent foreseen by their roles. A relation only subsists where there is
dialogue, in the sense we are describing, that is, dialogue understood as
involvement, exposition, mutual implication, compromise without shelter.
[58] In reply to your question, we must now ask ourselves what the
relation is between semiosis of the dialogic and semiosis of exchange, that is,
between exceptional, unrepeatable semiosis, semiosis without guarantees,
semiosis of dialogic communication outside roles, on the one hand, and semiosis
of official, ordinary, standard communication, semiosis made of stereotypes,
repetitions, common places, confined to prefixed locations—the schoolroom
between professor and student, the road between the drivers of a car and the
policeman, the bedroom between husband and wife, on the other. In terms of Peirce's typology of signs,
the answer is that we have the same relation here as that between the symbol
and index, on one hand, and icon, on the other, expressed differently, between
the categories of secondness and thirdness, on the one hand, and the category
of firstness, on the other. In
other words, the index and secondness establish obliged relations of cause and
effect, contiguity, dependence, and as anticipated above, of relative
alterity. The symbol in Peirce's sense
and the category of thirdness establish conventional relations, repeated
through habit, ritualized to the point of becoming automatisms. Semiosis of communication and exchange
is made of relative and stereotyped relations, of what we can identify as
non-relations, this type of communication ends up becoming void, asphyctic,
sclerotical, in the last analysis, artificial and false.
[59] Only by recovering the relation
between one unique single individual and another, only by tearing wide open
roles and types, classes, categories, genres, etc.—thereby creating the
conditions for a relation in the open air, a frontal, face-to-face, truly
dialogic relation in our sense, that is, a relation of involvement—is it
possible to renew, give new life and sense to roles, conventions, relations
defined by contract, relations of identity. Following your example, professors enter into real contact
with students when they do not remain barricaded in their roles, when they succeed
in establishing a relation of one unique single individual to another unique
single individual, that is, a relation among unique single individuals, with
each and every one of them, a relation based on mutual listening, a
face-to-face relation. With
respect to such a situation, in terms of Peirce's typology, the icon comes into
play. As Peirce says, the icon is
the only type of sign capable of invention, innovation, creativity. In the
icon, encounter occurs with something which has sense in itself, that resists
confinement to a location, whether physical locations or the places of
discourse, common places. The term
"icon," juxtaposed to the "idol" in the religious sphere, can be used to
indicate how with respect to the habitual places of everyday idolatry, the
places of mass-medial communication, iconicity, firstness, the dialogic
relation can carry out a function of release, renewal, liberation.
[60] We hope to have answered your question
concerning the function carried out by dialogism with respect to locations and
roles in ordinary communication: dialogism creates encounter. Encounter does not occur between
student and professor, father and son, husband and wife and their relative
identities in the usual exchange relations. Encounter occurs in the dialogism of the relation between
one unique single individual and the other, outside roles and outside places, locations. At this stage with reference to
literary writing we can also observe that the writer is the person who is
capable of drawing the unique single individual
out of the armour of role, of seducing the unique individual out into the open
as s/he relates to the other, in terms of inevitable involvement, without
protections, in the life and destiny of others. This is the innovative, but perhaps also the subversive
function of literature with respect to ordinary communication.
[61] DP: I'd like to raise one more issue about the relation
between location and dialogue.
There's a great deal of interest in the way that electronic
communication has changed the nature of dialogue and social interaction. Email seems to undermine the role of
physical location, since the same sort of dialogic encounter can take place
even if I'm sending my messages from different buildings or different cities at
different times. Conversely,
electronic communication makes it possible to stage artificial
locations—as, for example, when players present themselves through an
avatar in a space like Second
Life. How do you think that
the dialogic location applies to these sorts of cases?
[62] SP and AP: We have to thank you for this question which seems to
specify what you mean when you speak of the location of dialogue helping us to
understand you better. To the
extent that it is encounter, involvement, listening, dialogue always occurs in
specific space-time, and as such is unrepeatable. Dialogue exposes the unique single
individual to the other, so that, in dialogue, we are unique
single individuals beyond role, class, type, genre, gender, unique single
individuals without their masks, in relations where one unique single
individual encounters another.
Earlier we spoke of face-to-face relations. Here the relation to the other is a relation to someone who
looks at you when you look at him/her, who watches you looking at him/her.
[63] But here we must eliminate a misunderstanding. The face-to-face encounter, dialogic
encounter, encounter among gazes does not necessarily take place in
presence. When we speak of gazes
and face-to-face relations this is not to be understood in a literal
sense. Perhaps we could say that
they should be understood in a literary sense. Encounter does not involve the relation of a subject that
looks at an object, but a relation with the other and the uniqueness of h/er
face and the latter's capacity to interrogate you as when someone looks at you
while staying silent. This is
expressed well by Rilke in a poem entitled "Antico torso di Apollo." This poem is about the bust of a statue
of Apollo in which there only remains his torso. It comes before the head. All the same, the spectator
looking at this statue perceives the beauty of Apollo's body, contemplates his
impressive pose, hears life pulsating, perceives warm skin even though the
statue is made of cold stone. The
spectator cannot help but feel the statue's eyes, perceive the statue's gaze
upon her/himself. But there are no
eyes even though we perceive the pupils, the imperious and at once obliging
gaze. This poem by Rilke presents
the gaze of the other and may be considered as emblematic of the face-to-face
relation.
[64] This also occurs when the person reading is
captured in a listening relation with the text s/he is reading. In this case as well, there are no eyes
that are looking. However, the
reader feels as though the writer is looking at him, the reader feels observed and
sees the writer's face, the reader perceives the writer's participative
expression in h/er participative understanding. Therefore, dialogic localization can also occur with a
marble bust without a head, it can occur with a book, with an expression, with
the countenance of a person who is present on the very basis of the distance
between them, even when trying to forget that person.
[65] Consequently, it is not presence that
decides the dialogic relation which actualises the unrepeatability of that presence,
its uniqueness, its chronotopic location, just as it is not absence that
impedes it. Analogously, it is not
the real that produces the dialogic event in its uniqueness and in its
unrepeatability, just as it is not the virtual that excludes it. Technological development in
communication today neither favours nor impedes dialogic encounter. Technology only provides a means, and
like all means is not sufficient in itself to be effective in terms of achieving
dialogic encounter. A microphone
simply amplifies the voice, but it does not guarantee listening, it does not
ensure responsive understanding.
For this to occur we need hospitality, silence, time for the other. We need involvement beyond the limits
of role as discussed previously, involvement without shelter and protection as
foreseen by the face-to-face relation among unique single individuals.
[66] DP: One of my favourite parts of this book is your discussion
of the Helskinki Final Act as it was applied to the First Gulf War, since it
provides a good example of your theory of semiosis at a political level. Can you summarize what you're doing
with this case?
[67] You make the point, as I understand it,
that one of the central failures of the act is that it made "no reference . . .
to the nation-state in terms of difference" (495) and instead focused on
commonalities. I can understand
why difference is important to your theory of semiosis, but an emphasis on
difference runs counter not only to a notion of international law, but also
U.S. domestic law. In the U.S., the equal protection clause of the
fourteenth amendment (at least in its more recent interpretations) declares
illegal any attempt to impose laws differently on different groups of people. What would it mean to start thinking
about law and international policy on the basis of difference?
[68] SP and AP: The Helsinki
Final Act of 1975 is remembered by us as emblematic of a situation of
international relations that completely excluded, abrogated war, even
repudiated war as a means to the solution of conflicts. The agreement not only involved
undersigning countries, but was extended to all countries, even those that were
not part of the agreement. The
Helsinki Treaty concerned cooperation and security in Europe and declares that
security cannot be reached by resorting to war.
[69] The document produced by the White House National Security Council in 2002, entitled The National Security Strategy of the United
States of America, also
concerns security which it mentions from the very title. However, the
difference with respect to the Helsinki treaty is total and lies in the fact
that the White House document foresees that security be reached through war,
preventive war: the idea is that we must shoot first. Whether or not the enemy really has (chemical) weapons will
be checked out subsequently. The
turning point concerning these two conceptions of the solution to conflict came
in 1992 with the Gulf War, a war that was quickly concluded but that in reality
has never ended: this was the beginning of infinite war theorized by the White
House.
[70] This is why the Helsinki conference is paradigmatic for us
today. A part from the historical
events that have rendered it a dead letter, it included something that has made
it ineffective. In the Helsinki
document cooperation is fundamentally based on respect for the accord and on
historical-cultural affinity. A
third argument is also mentioned, but it is not sufficiently developed. This concerns the inevitable situation
of mutual involvement in the same destiny, of mutual responsibility
independently from accords and agreements. Globalisation has enhanced this
situation of mutual involvement.
Today, more than ever before, it is truly difficult to evade the
consequences of the fact that others, in any other part of the world, suffer
and are at the limits of survival. This is especially true when we begin to
recognize that we ourselves are the cause of all this misery.
[71] On the other hand, globalisation has also provoked the crisis
of identity. This has lead to the paroxysmal search and defence of identity
itself at all costs. The crisis of
identity as emerges in the era of globalisation leads to ethnocentrism and
racism; it confirms fear of the other, and consequently the need for recourse to
war. The crisis of identity is
connected with the delusory assertion of difference. We need to clarify that we are talking about indifferent
difference, difference grounded in the logic of identity—class
difference, sexual difference, professional difference, ethnic difference,
national difference, religious difference, linguistic difference, etc. Indifferent difference is difference
that is not only indifferent towards all other external differences, but also
towards internal differences, being a form of indifference which the very
assertion of difference thus understood necessarily involves. Difference based in identity logic
ignores the difference of alterity, absolute alterity characterizing single individuals
in their uniqueness, unrepeatability, unreplaceability, in their absolute
otherness.
[72] In the best of cases indifferent difference achieves a
condition of tolerance towards other differences, but tolerance has hatred at
its foundations, disregard, even contempt for the other. This is clearly felt by whomever feels
s/he is being tolerated, as much as tolerance would seem to be a form of
behaviour worthy of respect. With
respect to indifferent difference the imperative of not establishing differences
not only is not a solution to abuse of power and tyranny towards difference,
but does not open to encounter.
The imperative of not establishing differences goes hand in hand with
tolerance. Treating the other
without making any differences does not at all help to avoid indifference
towards that other, but if anything and as paradoxical as this may seem, it
increases indifference. The only
possible process that leads to encounter with the other, to the face-to-face
relation, to listening to the other is that which leads to unindifferent
difference: a love relation, where the other in this relation, this unique,
single, unrepeatable other is not indifferent to me. This other is different from every other. The effective relation with the other
is a relation of unindifference where the other's difference is not indifferent to me. To reach this
condition we need to cancel all indifferent differences, as in a love relation:
membership, age, religion and even sex.
From indifferent difference to unindifferent difference passing through
the elimination of all differences—the other no longer interests me in
terms of social status, religion, nationality, sex. Instead, I am interested in this other's absolute difference
with respect to which there is no possibility of being indifferent. This is encounter. And this is the relation that can renew
any form of communication overcoming so-called respect of difference, the
hyposcrisy of tolerance, respect of human rights which in reality are the
rights of identity and denial, refusal to recognize the rights of the other.
[73] DP: Finally, one of the things
that's really remarkable about this approach to semiotics is that it takes very
seriously current scientific research as the basis for semiotic theory. You say that a semiotician working in
this area has to stay up to date with developments in biology. This is really clear in Sebeok's work,
which is an inspiration for this study.
And yet, a lot of us see the humanities and social sciences as a
metainterpretive discipline whose job it is to ask the questions that the
physical sciences overlook. I'm thinking, for example, of work by feminist
scholars who have pointed out gender biases in the construction of
anthropological and biological research.
It seems like one of the implications of the semiotics discipline that
you're helping to develop here is a change in the relationship between the
physical and the social sciences.
Any thoughts about that?
[74] SP and AP: We very much agree with your considerations which it seems
not only express an understanding of what we say in our book, but also a
development on it. The reference
to Sebeok is not incidental.
Sebeok not only questioned the conflictual vision of the relation
between human sciences and natural sciences, but also rejected, even ironized
about the idea of building a bridge between two territories considered as being
separate. Under this aspect our
localization in Italy leads us to remember a historical period only distant
from us by half a millennium, and that is, the Renaissance. At that time separation among human and
natural sciences was simply inconceivable. From this point of view, the figure of Leonardo Da Vinci is
emblematic. Semiotics in the
direction of Thomas A. Sebeok's global semiotics opens the perspective towards
a second Renaissance.
WORKS CITED
Bakhtin, Mikhail M. Problems of Dostoevsky's Poetics. Trans. C. Emerson. Minneapolis: University of Minnesota
Press, 1984.
---. Rabelais and his World. Trans. H. Iswolsky.
Cambridge, MA: MIT Press, 1968.
Voloshinov, Valentin N. (and
Mikhail Bakhtin). "Discourse in
Life and Discourse in Poetry." Ed.
Ann Shukman. Bakhtin School
Papers. Russian Poetics in
Translation 10 (1983): 5-30.
Kanaev, Ivanov I. "Sovremennyj vitalizim." Chelovek i prioda 1(1926): 33-42, 2: 9-23.
Ogden, Charles K. and Ivor A.
Richards. The Meaning of
Meaning: A Study of the Influence
of Language upon Thought and of the Science of Symbolism. London: Routledge and Kegan Paul, 1989.
Petrilli, Susan. Su Victoria Welby. Significs e
filosofia del linguaggio.
Naples: Edizioni Scientifiche Italiane, 1998.
---. Significs, Translation, Interpretation: Writings, with Commentary, of Victoria
Welby and the Signific Movement.
Toronto: Toronto University Press, 2006, forthcoming.
Petrilli, Susan and Augusto
Ponzio. Semiotica dell'io. Rome: Meltemi, 2001.
---. Semioetica.
Rome: Meltemi, 2003.
---. Semiotics Unbounded: Interpretive Routes through the Open
Network of Signs.
Toronto: University of
Toronto Press, 2005.
Petrilli, Susan, Augusto Ponzio,
and John Deely. The Semiotic
Animal. Ottawa: Legas, 2005.
Peirce, Charles S. Chance, Love and Logic. Ed. Morris R. Cohen. New York: Harcourt, 1923.
Ponzio, Augusto. Man as a Sign: Essays on the Philosophy of Language. Trans. Susan Petrilli. Berlin: Mouton de Gruyter, 1990.
Rilke, Rainer Maria. "Arcaïscher Torso Apollos." Neue
Gedichte. Vol. 6 of Smtliche
Werke. Wiesbaden-Frankfurt am
Main: Insel, 1955-66.
Saussure, Ferdinand de. Cours de linguistique générale. Ed. Ch. Bally and A. Séchehaye. Paris: Payout, 1964.
Sebeok, Thomas A. Global Semiotics. Bloomington: Indiana University Press, 2001.
---.
I Think I Am a Verb.
New York: Plenum, 1986.
---. The Sign
& Its Masters. 2nd
ed. Lanham, MD: University Press of America, 1989.
Welby, Victoria. What is Meaning? Ed. Achim Eschbach.
Foundations of Semiotics.
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Verdansky, Wladimir I. Biosfera. Leningrad: Nauka, 1926.
Contributor’s Note:
SUSAN PETRILLI is Associate Professor of
General Semiotics, Media studies and Translation theory, which she teaches at
the University of Bari, Italy. Her research focuses on such figures as Charles
Peirce, Charles Morris, Thomas Sebeok and Victoria Welby. Her most recent publications include
the edited volumes Comunicazione, interpretazione, traduzione (Milan:
Mimesis, 2007), White Matters (Rome: Meltemi, 2007), and (with A.
Ponzio) the volume, Semiotics Today (Ottawa: Legas).
AUGUSTO PONZIO is Full Professor of
Philosophy of Language and General Linguistics, which he teaches at the
University of Bari, Italy. His
most recent publication is the volume Fuori luogo. L'esorbitante nella
riproduzione dell'identico [Outside place. The exorbitant in the
reproduction of the identical] (Rome: Meltemi, 2007). He is one of the first
and major experts at a worldwide level of Mikhail Bakhtin and Emmanuel Levinas.
DANIEL PUNDAY is
Professor of English at Purdue University Calumet, and a member of the
editorial board of Genders.
Among his publications is Narrative Bodies (Palgrave 2003), a
study of how models of corporeality influence narratology. He is currently working on a study of
the U.S. novel in the contemporary media ecology. |
Copyright
©2008
Ann Kibbey.
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