|
Issue
51 2010
From Humanitarian Intervention to
the Beautifying Mission
Afghan
Women and Beauty without Borders
By PURNIMA BOSE
[1] In the aftermath of September 11, 2001, the Bush administration was
quick to assimilate the terror attacks into a simplistic binary
opposition of good and evil, absolving the U.S. of any foreign policy
role in triggering the anger which prompted the attacks. As in the
buildup to the first Gulf War in 1990, when Americans were asked to
choose between two versions of masculinity, George Bush senior and the
forces of good and Saddam Hussein and the forces of evil, we are
haunted by colonial patterns of representation resurrected long after
the death of formal colonialism, patterns which posit anti-American
forces as the West’s civilizational other. The mainstream media
trumpeted Orientalist pronouncements on the attacks and urged
indiscriminate military retaliation. Without offering the public any
proof that Osama Bin Laden bore direct responsibility for the World
Trade Center and Pentagon strikes, the U.S. commenced its war on a
nation-less concept, “terrorism,” by bombing targets within a nation,
Afghanistan. This war was initially waged, according to the Bush
administration, as a punitive measure, a kind of retributive justice,
against those who planned the September 11 attacks, and as a preventive
strike against future terrorist operations.
[2] Even as U.S. bombs destroyed Afghan hospitals, Afghan homes, and a
U.N. land mine clearing office, the Bush administration insisted that
its war was against “terrorism” and not against the Afghan people. As
the military strikes continued and civilian casualties mounted (nearly
3,800 Afghans died between 7 October and 7 December 2001), the media
began to suggest that U.S. policy was a form of “humanitarian
intervention” designed to liberate Afghans from the brutal rule of the
Taliban (BBC). Several themes dominated the claim to humanitarian
intervention in articles published in the New York Times
during this
period: an emphasis on the danger of widespread famine and the
construction of the U.S. as the purveyor of food aid; a foregrounding
of the law and order problem in the region and the assertion of the
U.S. as a model for democracy; and, most prominently, outrage over the
horrifying status of women under the Taliban and the presentation of
the U.S. as a liberator of Afghan women.
[3] Capitalizing on the sudden interest in Afghan women, the White
House trotted out the heretofore reticent Laura Bush to deliver a
national radio address on November 17, 2001. In her remarks, Mrs. Bush
emphatically named misogyny to be a crucial aspect of the structure of
terrorism, declaring that “The brutal oppression of women is a central
goal of the terrorists.” And she credited the United States with
helping to free Afghan women:
Because of our recent military gains in
much of Afghanistan, women are no longer imprisoned in their homes.
They can listen to music and teach their daughters without fear of
punishment. Yet the terrorists who helped rule that country now plot
and plan in many countries. And they must be stopped. The fight against
terrorism is also a fight for the rights and dignity of women.
Significantly, Mrs. Bush’s interpretation of terrorism’s gendered
contours included women’s right to wear cosmetics, along with more
fundamental rights such as access to education and healthcare. “Only
the terrorists and the Taliban forbid education to women,” she
announced, “Only the terrorists and the Taliban threaten to pull out
women’s fingernails for wearing nail polish.”
[4] Mrs. Bush’s articulation of beauty consumer practices with
resistance to a brutal form of patriarchy would become a leitmotif in
mainstream American narratives about the condition of Afghan women.
Ellen McLarney persuasively argues that Afghanistan provided “a fertile
ground for the capitalist imagination: emancipation from the
stranglehold of communist ideology on local and regional markets,
emancipation from an oppressive religious regime, emancipation from
‘backward’ social and cultural practices, emancipation of the Muslim
woman” (2-3). Together, McLarney notes, these “discourses of
repression” coalesced around the figure of the Afghan woman, whose body
functioned as a signifier of emancipation through the consumption of
cosmetic and sartorial commodities associated with the new capitalist
economy (3).
[5] On the same day that the First Lady aired her radio address, the
State Department released its “Report on the Taliban’s War Against
Women” and CNN televised Saira Shah’s Channel 4 documentary, Beneath
the Veil, an undercover investigation of life for Afghan
women under
the Taliban, which the network had first broadcast in August 2001
without much reaction (McLarney 3). CNN’s subsequent airing of the film
shortly following 9/11 attracted five and a half million viewers,
earning it the distinction of being CNN’s most-viewed documentary
(Ibid). The network replayed Beneath the Veil
at least ten times that
autumn, and Shah’s documentary helped establish beauty parlors as
iconic sites of gendered resistance to Taliban rule.
[6] Two years after the First Lady’s radio address, conditions for
Afghan women were still dismal: maternal mortality rates ranked among
the worst in the world; deficiencies in healthcare and nutrition among
women and children were common; violence, political intimidation, and
attacks on women and girls were on the increase; and girls’ rights to
education had been curtailed in areas which had experienced a surge in
religious fundamentalism. Yet in the American imaginary the link
between feminist empowerment and beauty parlors endured, inspiring a
group of intrepid beauticians, mainly American but including one
British woman, to open a beauty academy in Kabul in 2003. Their efforts
are chronicled in Liz Mermin’s documentary The Beauty Academy of
Kabul
(2004). Recognizing that there is an emerging market for beauty
products and services in Afghanistan and women stand to earn a good
income from opening their own parlors, these American beauticians
exhibit an evangelical zeal for teaching their skills to Afghan women.
[7] In this article, I analyze the American women’s construction of
feminism in The
Beauty Academy of Kabul as contingent on Afghan women’s
embrace of American beauty standards and practices. Such a construction
is not unique to the Afghan context, appearing before in media coverage
of women and market reforms in Eastern Europe, the former Soviet Union,
and China during the 1980s and 1990s (Peiss 101). “Identified in
socialist ideology as a corrupt bourgeois practice oppressive to
women,” Kathy Peiss observes, “cosmetics-use then marked a turn away
from totalitarianism to Western-style individualism and autonomy”
(101). I am interested in what we might call “feminist neo-imperial
individualism” in the film, an individualism which enables the white
American and British beauticians to understand their work as a
beautifying mission that will socially and economically empower Afghan
women and compel their entry into modernity. Feminist neo-imperial
individualism abstracts Afghan women as individual subjects from their
larger familial and social contexts, universalizes a bourgeois form of
feminism dedicated to capitalist empowerment, and conceives of
modernity as rooted in American consumer practices. In several scenes
of the film, the beauticians commend their Afghan students for refusing
to dwell on the past, thus, presenting imperial modernity as an unusual
mode of forgetting and the beautification process itself as a means of
powdering over the terrible blemishes of the Taliban era and the
history of U.S. covert actions in the region that contributed to the
emergence of the Taliban.
[8] Subscribing uncritically to the Bush administration’s gendered
rationales for invading Afghanistan, the American beauticians
understand their work as a form of feminist solidarity with Afghan
women. Rather than directly criticize the do-good zeal and cultural
ignorance of the beauticians, Mermin, who has a background in
anthropology and cultural studies, eschews a heavy-handed approach in
the film and forgoes the presence of an editorializing narrator
(Stiles). She allows her subjects to speak for themselves and the
audience to draw its own conclusions from her brilliant editing and
juxtaposition of different scenes. Her documentary offers a subtle
critique of feminist neo-imperial individualism by including scenes in
the film which showcase challenges to the white American instructors by
their Afghan-American colleagues and Afghan students. In this way, the
documentary hints, to paraphrase Mermin, that the worst aspects of the
school are a metaphor for U.S. foreign policy, combining many good
intentions with very little knowledge (“Setting Up a Salon”).
[9] Before delving into the textual complexities of Mermin’s film,
however, I want to consider the academic feminist response to the Bush
administration’s use of the rhetoric of humanitarian intervention as
the ideological grounds for the U.S. invasion of Afghanistan. This
response rightly criticized the gendered rationales for the war and has
proven influential in feminist scholarship, and yet it remains
inadequate for understanding the complexities of this conflict. I then
turn to Shah’s Beneath
the Veil to explain how beauty parlors acquired
their iconic status as sites of resistance to the Taliban and helped to
motivate the American beauticians to open the Kabul academy. After a
brief description of the origins of the beauty school, I analyze the
complicated politics of The
Beauty Academy of Kabul, focusing on the
contradictory understandings of appearance, pedagogy, and gender roles
expressed by the three primary groups profiled in the documentary:
white American beauticians, their Afghan-American colleagues, and
Afghan students. Although Mermin seeks to highlight the more grotesque
aspects of the U.S. invasion, the reception of the documentary raises
larger questions about the efficacy of culture for inserting
counter-hegemonic narratives in the public sphere given that audiences
create their own meanings of cultural texts and often miss the
subtleties of the director’s critique.
The Academic Feminist Narrative: Brown Women as
Objects of White Male Rescue
[10] Two essays, Lila Abu-Lughod’s “Do Muslim Women Really Need Saving”
and Miriam Cooke’s “Saving Brown Women,” set the terms of the academic
feminist response to the Bush administration’s invocation of
humanitarian intervention targeted at Afghan women; numerous feminist
scholars cite these essays and accept their formulation of U.S. foreign
policy rationales as constructing brown women as objects of white male
rescue. Both Abu-Lughod and Cooke invoke Gayatri Spivak’s seminal essay
“Can the Subaltern Speak” as a tool to analyze the rhetoric of
humanitarian intervention. In her 1988 essay, a foundational text in
post-colonial studies, Spivak analyzes the difficulties of locating the
gendered subaltern’s voice in the colonial archive. Examining
nineteenth century debates about the abolition of sati (widow
immolation), she observes that the British campaign “has been generally
understood as a case of ‘White men saving brown women from brown men’”
(297). Abu-Lughod’s and Cooke’s reworkings of Spivak signal important
continuities in the gender dynamics of colonial rhetoric in the
nineteenth and twenty-first centuries, between British imperialism in
South Asia and U.S. interference in Afghanistan. In both cases, women
have been perceived as an index of the natives’ civilizational
maturity. To be sure, there are compelling reasons for understanding
the gender politics of the U.S. invasion of Afghanistan through
Spivak’s paradigm. As an explanatory model, however, this paradigm
suffers from three major limitations.
[11] Cooke succinctly delineates stages in the “gendered logic of
empire” as manifest in the colonial rescue narrative: “(1) women have
inalienable rights within universal civilization, (2) civilized men
recognize and respect these rights, (3) uncivilized men systematically
abrogate these rights, and (4) such men (the Taliban) thus belong to an
alien (Islamic) system” (469). While Spivak’s original formulation of
the colonial rescue narrative identifies it with British attempts to
legislate against sati,
this narrative would gain currency in the early
twentieth century with the 1927 publication of Katherine Mayo’s Mother
India. An American, Mayo was a pro-imperialist feminist
who had written
in strong support of the U.S. imperial mission in the Philippines in
her book, Isles
of Fear. In Mother
India, which was reprinted five
times by the end of August 1927, Mayo attributed all of India’s
“material and spiritual” problems—such as “poverty, sickness,
ignorance, political minority, melancholy, ineffectiveness [and] a
subconscious sense of inferiority”—on the Indian male’s “manner of
getting into the world and his sex-life thenceforward” (22). Her book
caused a sensation in Britain where conservatives mustered it as
evidence to argue against Indian self-rule; editorials in the New
Statesman and Nation
alluded to the degraded status of Indian women
and, hence, deemed the impulse to grant independence criminal (Bose
112). These debates figured colonialism as a form of gender uplift, as
an intervention by British men which was necessary to save Indian women
from hyper-sexualized Indian men.
[12] In their invocation of Spivak’s paradigm, Abu-Lughod and Cooke
usefully foreground the remarkable resilience of colonial discourse
vis-à-vis the ways in which the status of native women continues to
serve as a justification for the civilizing mission. Yet the power of
Spivak’s formulation in this context also might well be its most
important limitation: by emphasizing discursive
continuities between
the two periods, we risk collapsing significant material
differences
between the two imperial regimes. Although both forms of imperialism
rely on what David Harvey calls “accumulation by dispossession,” the
two are discontinuous in terms of their economic and territorial
objectives, and the military means by which they secure their dominance
(144). Where the old imperialism was partially motivated by the
economic impulse to extract natural resources from the periphery in
order to industrialize the metropole and to create captive markets in
the colonies, the new imperialism seeks to control access to oil in
order to direct the global economy in the near future and to integrate
national economies into the neo-liberal world order (Harvey 19). Where
the old imperialism was constituted by the direct military seizure and
political domination of territory by the colonial power, the new
imperialism does not strive for direct territorial control of the
entire country but instead asserts dominion over discrete pockets of
territory for the establishment of military bases. Where in the old
imperialism, naval supremacy was an important aspect of materializing
geopolitical power, in the new imperialism the air forces are a crucial
part of realizing geopolitical dominance. This latter distinction
perhaps accounts for the heavy toll that modern warfare takes on
civilians. Eighty percent of the casualties of modern warfare,
according to Amnesty International, are civilian, a fact obscured by
the use of terms such as “smart bombs” and “surgical strikes” which
imply the precise elimination of military targets with minimum
“collateral damage” (29).
[13] Recognizing the differences between the old and new imperialisms
enables us to explore the U.S.’s geostrategic and economic aims in
Afghanistan and the war on terrorism. The Bush administration’s
ideological justification of the invasion as a rescue mission for
Afghan women aside, there appear to be three objectives in U.S. foreign
policy. The administration hoped to stabilize this region and check the
growth of Islamic militancy in Iran, Afghanistan, and Pakistan. Another
objective is the establishment of U.S. military bases in Central Asia
to further erode the influence of Russia in the region and to curb the
potential challenge of a strong China. And the final objective seems to
be that the U.S. is attempting to secure control over the access to
considerable oil and gas reserves in Central Asia, energy reserves that
are crucial to the growing economies of Asia in the next fifty years.
[14] The use of Spivak’s paradigm in the context of Afghanistan has a
second limitation insofar as it constructs the United States in
racially monolithic terms and the U.S. military as a masculine
institution under the sign of “white men.” Although “whites” constitute
the majority population of the U.S. by a large margin, comprising about
74.1% of the total population, the other 25.9% of the population
consists of “Black and African American,” “American Indian and Alaska
Native,” “Asian,” “Native Hawaiian and Other Pacific Islander,” and
biracial individuals (Census Fact Sheet). (The U.S. Census, along with
the U.S. Department of Defense asks respondents a separate question
regarding their “Hispanic” identity; according to the Census, 14.7% of
the general population identifies as Hispanic). With the exception of
Asians and Hispanics who are under-represented in the armed services,
these groups participate in the U.S. military at levels comparable to
their numbers in the general population (Office of the Undersecretary
of Defense). Spivak’s formulation, in this instance, obscures the
racial complexity of the U.S. general population and the U.S. military,
which also includes non-citizen enlistees from the Philippines, Mexico,
Nigeria, India, and Germany among other countries (Wides). Moreover, it
figures the military subject as male and elides women’s participation
in the U.S. armed forces where they constitute about 20% of the
services (Women in the US Military).
[15] A third limitation of Spivak’s paradigm is that it homogenizes
important ethnic differences in Afghanistan under the signifier of the
“brown subject,” differences that are crucial to understanding gender
in the region. In Afghanistan, “ethnicity itself,” as Elaheh
Rostami-Povey cautions, “is complex and variously defined by language,
religion, descent, region and profession” (Afghan Women
4). Because
Afghanistan has not had a systematic census in decades, precise
demographic figures are unavailable; the CIA estimates the ethnic
breakdown of the population to be: “Pashtun 42%, Tajik 27%, Hazara 9%,
Uzbek 9%, Aimak 4%, Turkmen 3%, Baloch 2%” with 4% of the population
constituted by other ethnicities such as Kirghiz, Wakhi, Farsiwan,
Nuristani, Brahui, Qizilbash, Kabuli, and Jat. Although Afghan women
shoulder the burden of maintaining the family’s respectability and
social standing by adhering to gender codes associated with shame and
honor, the standards for acceptable female conduct and male attitudes
toward the correct treatment of women vary widely among different
ethnic groups. Some ethnic groups, such as the majority Pushtun,
conform to traditional customary practices such as purdah
(female
seclusion) and veiling more strictly than other groups, though it is
important to acknowledge that there are regional differences among
them, with those in the southern provinces adhering to more
conservative gender norms than the Pushtun in the eastern provinces of
Afghanistan who tend to value female education (Rostami-Povey Afghan
Women 23). Other ethnic groups have functioning canons
that espouse
equality, justice, and education, and encourage both men and women to
engage in community service. The Hazara, for example, have
traditionally encouraged girls to gain an education and women to pursue
professional careers in teaching, healthcare, and the civil services
(Schultheis). Differences regarding attitudes toward women among ethnic
groups are further complicated by the diverse interpretation of women’s
rights among reformists, Islamicists, and ultraconservatives.
[16] The Bush administration’s cynical exploitation of the condition of
Afghan women as a justification for military intervention also
implicitly promoted a gendered version of American exceptionalism that
posits American women as the paradigm of saved women, clothing them in
the garb of rights-possessing subjects who enjoy a high-social status
unprecedented in the world. In actuality, the U.S. ranks 106 in the
United Nations’ Gender-Related Development Index as a percentage of the
Human Development Index, behind Bahrain and Gambia, and it is
sixty-eighth in terms of the life expectancy at birth of females, a
standing on par with Bolivia and Fiji. While the academic feminist
narrative of U.S. intervention in Afghanistan provides a valuable
heuristic to criticize this form of American exceptionalism and to
focus attention on the discursive continuities between different
imperial regimes, it elides important material distinctions between the
two imperial formations, constructs the U.S. as unambiguously “white”
and male, and too easily racializes ethnicity in Afghanistan as
“brown.”
The Beauty Parlor as an Iconic Site of Resistance
[17] Continually aired on CNN following 9/11, Saira Shah’s
documentary Beneath
the Veil helped establish beauty parlors as iconic
sites of feminist resistance to the Taliban. A British journalist of
Afghan origin, Shah journeys to the region to discover what life is
like under the Taliban. The title of the documentary “Beneath the Veil”
both references Shah’s literal donning of a burkha to gain an insider’s
knowledge of the Taliban and acts as a metaphor for “Afghanistan’s veil
of terror” against women. Her journey is at once “personal and
perilous”: framed as a quest for paternal origins, Shah describes
growing up hearing stories of her father’s homeland, “a place called
Paghman,” comprised of “gardens and fountains, a kind of Eden” only to
discover rubble and ruin where pleasure gardens once bloomed. In
contrast to her father’s memories of a pre-lapsarian paradise, she
finds destitute women and children, scenes of Taliban massacres and
executions, girls traumatized by rape, derelict hospitals, and
clandestine girls’ schools and beauty parlors.
[18] To her credit, Shah tries to present a complex view of
Afghan women that acknowledges the extreme oppression of their
circumstances by a theocratic state even as it emphasizes their agency.
The documentary depicts women’s agency in collective terms, centered on
the Revolutionary Association of the Women of Afghanistan (RAWA), whose
members transform the veil into a weapon against the Taliban by hiding
cameras under their burkhas to shoot secret footage of executions and
of women forced to beg for their livelihoods. Perhaps unavoidably, this
footage also has an alienating effect on viewers. Shahira Fahmy writes
of the ways in which media images of completely-covered Afghan women
militate against the establishment of an affective relationship between
the viewer and the photographic subjects in the absence of visible
facial expressions (107). The RAWA footage, which is incorporated in
Shah’s film, unintentionally creates a social distance between the
viewer and Afghan women by positioning them as completely-shrouded,
faceless victims of Taliban brutality. Other scenes in the documentary
picture Afghan women more actively: marching in RAWA-organized
demonstrations, teaching in underground schools, and operating secret
beauty parlors.
[19] In spite of the range of resistance represented in the
documentary, the beauty parlor clearly impresses Shah as the most
radical form of defiance. Even though she identifies studying and
teaching as the “riskiest activity” for women and girls, she proclaims
the clandestine beauty parlor as “the most subversive place of all.”
Excluded from every part of society, but
some women are
still holding on to their dignity. I was led past overflowing sewers,
through what were once luxury apartment blocks. My destination: the
most subversive place of all. I have been invited to a secret beauty
parlor. If they are caught, these women will be imprisoned, but they
still paint the faces they can never show in public.
Shah’s designation of the beauty parlor as “the most subversive place”
seems overblown for two reasons: first, beauty parlors enabled the
economic empowerment of women at the individual rather than collective
level; second, the major focus of resistance efforts by women’s groups
and organizations such as the Women’s Association of Afghanistan in
this period centered on operating underground schools for girls and
women (Rostami-Povey Passive Victims 269). Rostami-Povey reveals that
in Kabul itself, 2,000 girls and women “were awarded certificates for
the skills they had acquired under the Taliban years in women’s secret
schools” (Afghanistan 40). Immediately after Shah’s astonishing claim,
the film cuts to a beautician explaining: “This is a form of
resistance. We are defying the Taliban.” As footage of women’s blurred
faces applying nail polish and lipstick is projected on the screen,
Shah editorializes: “Women trying to keep life normal in a world gone
completely mad. That was the image RAWA left me with.” The
comparatively longer footage as well as the amount of commentary
devoted in the documentary to the beauty parlor relative to the
clandestine school renders it as the iconic site of feminist resistance
to the Taliban. The visual image of women applying cosmetics together
with Shah’s pronouncements on normative women’s activities in an insane
world and her reference to RAWA reinforce the link between consuming
beauty products and challenging the Taliban.
[20]
I do not wish to be dismissive of the beauty parlor as an actual site
for feminist resistance, but merely want to remark on the inordinate
importance Shah assigns to it in comparison to other forms of
collective and less class-based resistance such as the demonstration
and the clandestine school represented in the film. As Paula Black
notes, “The practices and discourses which intersect in the [beauty]
salon are varied and complex” (2). In Afghanistan where many beauty
salons are located in homes, they occupy a liminal area between the
private and public spheres. Closed off from men and providing an
intimate space for women to gather in the private sphere, the beauty
parlor is shaped nevertheless by public forces in the wider world
around it. Cynthia Enloe cautions against the assumption that feminized
spaces such as beauty parlors are not political. “For many women,
especially in a time of foreign military occupation, governmental flux,
masculinized rivalries, and increasing sexual violence,” she writes, “a
feminized space may be the most secure political place for them to
trade analyses and strategies” (296). For instance, in the Nimo Beauty
Salon in Iraq, women discuss the electoral strength and weakness of
male clerics, the intentions of U.S. armed forces, abductions and
assaults against women, and the escalation of lawlessness following the
fall of Saddam Hussein (294). While it is a truism that beauty
standards and practices encode attitudes related to gender, race and
ethnicity, social identities, class, and citizenship, beauty parlors
also provide the occasion for conversations about these topics among
women, rendering such spaces into de facto political forums.
[21] At least one of the American beauticians, Debbie Turner,
featured in Mermin’s Beauty
Academy of Kabul admits being “especially
struck by the footage of the Taliban executing women in Kabul’s Ghazi
sports stadium” (Rodriguez 64). Beneath the Veil’s
knitting together of
images of victimized Afghan women with the beauty parlor as an iconic
site of resistance crafted a receptive environment for the Bush
administration’s gendered rationales for the U.S. intervention and, in
turn, inspired American women to conceive of the beauty school as the
means of salvation for Afghan women.
Face Cream Feminism: Beauty Without Borders and
Afghan Women’s Empowerment
[22] The idea to open a beauty academy in Kabul originated in
2002 with Mary MacMakin, a long time resident of Afghanistan and
founder of a vocational training program in cottage industries for
Afghan war widows. MacMakin consulted with Terri Grauel, a beautician
who had been hired by Vogue
to style MacMakin’s hair for a photo shoot,
and together they approached beauty industry officials for
contributions to jumpstart the enterprise (Halbfinger). Paul Mitchell,
Vogue,
and Estée Lauder responded generously, giving beauty products
and cash donations. Commenting on Vogue’s
$25,000 donation to the
project, editor in chief Anna Wintour identifies the goals of this
venture: “The beauty industry is incredibly philanthropic. But here we
could be helpful not only with financial support, but through teaching
and with product. Through the school, we could not only help women in
Afghanistan to look and feel better but also to give them employment”
(qtd. by Halbfinger). The pedagogical mission of the beauty academy
exports U.S. beauty practices and western commodities, thus cultivating
a new market for beauty products, and also capitalist ideology that
conjoins female appearance and economic uplift as empowerment for
Afghan women.
[23] These efforts are given a humanitarian makeover in the
venture’s name, Beauty Without Borders, which trades on the public’s
awareness of the heroic efforts of Doctors Without Borders to provide
medical aid in conflict zones and organizations such as Reporters
Without Borders and Architects Without Borders which contribute their
professional expertise to social justice efforts around the world. The
mission statement of Beauty Without Borders foregrounds the commercial
aspects of the enterprise:
Our mission is to provide women in
Afghanistan with access
to a comprehensive educational program that teaches both the Art and
Commerce of beauty. The program teaches women the skills needed to work
in an array of beauty-related businesses: salons, distributorships,
bookkeeping, and beauty education. Graduates of our program will learn
the skills they need to create a brighter, self-reliant future for
themselves and their families. We believe in helping Afghan women build
a bridge from where they are not to where they want to go. The beauty
industry provides an income for millions of people throughout the world
and Afghanistan is no exception.
While the mission
statement describes the commercial side of the venture in terms of
production, distribution, and accounting, cosmetic industry executives
elsewhere emphasize the consumption angle, suggesting that “the beauty
school could not be judged a success if it did not create a demand for
American cosmetics before too long” (Halbfinger). Such an assessment is
underwritten by the assumption that U.S. beauty standards have a
universal appeal and need not be adjusted or jettisoned for actually
existing cosmetic tastes in other national contexts, an assumption that
the white instructors of the Kabul beauty school project initially
share.
Feminist Neo-Imperial Individualism’s Ugly Face
[24] Mermin’s skillful editing of The Beauty Academy of
Kabul
illustrates the political nature of the beauty parlor as a forum for
women to share their experiences under patriarchy, and as a contested
space where competing notions of beauty, gender, and women’s social
roles often collide. The six Kabul Beauty Academy instructors are
divided into three teams of beauticians that pair a white American
teacher with an Afghan-American one, who also acts as a translator and
teaches beauty techniques. Overseen by Patricia O’Connor, a
British-born marketing consultant, each pair teaches a month of the
three-month course, and then returns to the United States. The project
itself is housed on the grounds of the Ministry of Women’s Affairs. Not
surprisingly, the two groups of women exhibit varying degrees of
knowledge and cultural sensitivity to their Afghan students. The white
American instructors espouse a version of feminist neo-imperial
individualism, an ideology that individuates Afghan women from their
larger social networks, promotes feminism through capitalist
enterprise, and projects America-style consumption as evidence of
cultural modernity. In contrast, the Afghan-American instructors, who
establish an immediate and moving rapport with their multi-generational
students, at times seem nonplussed by their white American colleagues
and frequently challenge the ethnocentric tendencies of the latter. The
Afghan students mostly respond to their instructors’ ignorance of their
situations with good cheer, exhibit amusement at the white American
women’s “New Age” injunctions, and express a sophisticated
understanding of gender as historically constructed.
[25] One of the earliest scenes of the documentary illustrates
how the white American beauticians extract the Afghan female subject
from her larger social milieu and figure her qua individualist.
Standing in front of a handmade poster that has four bullet items,
Grauel lectures the students about the importance of individual
wellness. The poster reads:
1) Healthy Body & Mind
2) Rest and Relaxation
3) Enough sleep: 6-8 hours
4) Exercise: Look good, feel good, and work better
Her professional background as a Vogue
stylist is telling insofar as
the list echoes a familiar theme in many U.S. women’s magazines that
routinely feature articles on individual wellness. These wellness
regimes are predicated on middle and upper-class ideas about leisure
and health, presupposing that readers can afford the time to exercise,
meditate, and get enough sleep; yet these presuppositions are foreign
to the realities of many overworked and underpaid American women and
are equally alien to many women around the world. Grauel clearly has
little knowledge of the quotidian experiences or cultural references of
the Afghan women, who are represented throughout the film as embedded
in family networks, and are juggling an unrelenting schedule of
childcare, housework, beauty school, eldercare, along with
responsibilities to their extended families, all of which leave little
time for leisure of the sort envisioned in the individual wellness
regime. As the students listen politely, Grauel earnestly cautions them
that too much sleep “is a sign of depression” and that they might “want
to speak to a professional” if they are getting too much rest. In a
country where psychological services are not readily available and
where cultural biases against counseling prevail, such advice at best
exemplifies well-meaning naiveté.
[26] Grauel’s earnestness and manners help compensate for her
lack of knowledge and render her more agreeable than her colleague,
Sheila McGurk, whose overbearing personality and evangelical zeal for
meditation also abstract the students from their social contexts. We
first see her as she enters the school and announces, “I hope they’re
ready for me. It’s going to be a little different!” After arranging the
students in a circle, she begins imparting meditation techniques:
We all have so many things in our mind.
We are so busy in
our lives. It’s good to try to rest the mind for a few minutes so we
can be very focused on the work we have today. So please breathe here,
the center of the woman. In. Out. Simple. Close eyes. No talking. When
you find your life very busy, very troubled take two minutes and
practice the breathing and you will find that you will be more calm.
And more important, you’ll be at peace with yourself because we are
touching women all day. We are not just cutting their hair. We’re not
just perming their hair. We are healing them. We’re making themselves
feel better about themselves inside. You are going to play a very
important role in healing this city.
In this soliloquy, humanitarian intervention becomes the beautifying
mission. By increasing the self-esteem of individual Afghan women,
McGurk maintains, beauticians provide an important form of spiritual
aid which will eventually “heal” Kabul. With eyes closed and her
breathing deliberate, she models the technique while most of the
students keep their eyes open, stifle their laughter, and sport ironic
smiles at her instruction and example. That McGurk fails to comprehend
the domestic challenges facing her students becomes apparent through
Mermin’s editing in a later scene when one Afghan woman complains about
her overly-aggressive husband and children, and the inordinate amount
of cooking and cleaning demanded of her at home. McGurk blithely
advises that “she should do a meditation before she goes in the door of
her house.” How meditation will alleviate domestic abuse and
exploitation she does not explain.
[27] The third white American stylist, Turner, expresses a
version of feminist neo-imperial individualism less focused on
individual well being and more on how her students’ cosmetic choices
will have an impact on beauty trends in Afghanistan. Of the three
beauticians, she most explicitly connects modernity to cosmetic
consumption. With her short, spiky, bright red hair and colorful
makeup, Turner literally embodies artifice and cosmetic consumption,
practices that she urges on her Afghan students. She tells them:
I want to say something to you guys about
being a hairdresser ok. There needs to be something special about you
that makes you different than the woman who is the secretary or you
know office worker. You can’t have fuzzy perms and bad hair color and
bad haircuts. It is your job as hair dressers, the most progressive
hair dressers in Afghanistan to set the new trend for new hairstyles,
new hair color. It is your responsibility. You’re the first class. If
you guys don’t do it how can Afghanistan change and get into a more
modern type look? How will Afghanistan change if you guys don’t change?
Cosmetic consumption, according to Turner, helps individualize the
women by making them “different” than other women in the public sphere.
Skillful perms and good haircuts not only advertize the beautician’s
professional talents, but they become harbingers of modernity and
progress by heralding a New Look for Afghan women. Significantly,
Turner establishes a connection between individual cosmetic
consumption, agency, and the national good by asserting that
Afghanistan’s national progress rests on the consumer behavior of
individual Afghan women and their willingness to embrace hairstyling
and cosmetic novelty. Whether the students accept Turner’s construction
of progress and modernity seems doubtful. Several students spiritedly
challenge her advice, pointing out that makeup can ruin skin, “mascara
looks funny,” and they face familial prohibitions against using
cosmetics.
[28] Though she describes herself in the settler colonial
language of a “pioneer,” Turner, unlike her white American cohorts, is
genuinely enchanted with Afghanistan and gains more cultural
sensitivity to her students as the documentary progresses. The only one
of the three white instructors to appreciate that the Afghan women do
not like being gawked at by curious men through the large windows of
the academy, she orders curtains to afford them privacy. Her
instructions are countermanded by O’Connor, who seems irritated at
Turner’s initiative, and who elsewhere in the documentary likens
Afghanistan to “hell,” mentioning that after a week in the country she
is “losing [her] mind.” Ironically, by the film’s end, Turner ignores
her own prescriptions for adopting “modern” hairstyles and being part
of the Afghan beauty vanguard. Either through feminist solidarity, some
kind of Orientalist fantasy, or both, she undergoes an Afghan makeover.
Acquiring an elaborate coiffure worthy of the Bollywood starlets who
are so popular in the country, Turner attends the graduation ceremony
of the academy in a dazzling gown that would not be out-of-place at a
Kabul wedding.
Pedagogy, Afghan-American Style
[29] The documentary focuses less on the three Afghan-American
instructors, Sima Calkin, Shaima Ali, and Anisa Azimi, than on their
white counterparts, and Azimi barely figures in the film. Nonetheless,
it is evident that they have a different pedagogical approach than the
others, forgoing the smug sermonizing and impersonal teaching style in
favor of establishing affective and personal ties with their students
based on a shared understanding of Afghan culture and history. Mermin
contextualizes Calkin’s past through footage of an extended family
picnic in the remnants of the family compound outside Kabul and of her
visit to her old school that, to her delight, she discovers has been
reopened by the UN, which holds classes under tents as the building
gets reconstructed. In several scenes, Calkin is represented brushing
her students’ hair as she reminisces with them about her childhood in
much the same way that a mother would to her daughter in a domestic
scenario that will be familiar to many viewers from the region. She
often refers to the students in kinship terms, noting that they could
be her “daughters” or her “sisters.” And she frequently expresses
respect for their enormous courage in staying in Afghanistan during the
civil war and under the Taliban instead of going into exile as she
herself did. In the scene prior to her departure, Calkin wipes away
tears as she tells her students, “You have a special place in my heart
because my first time [back] in Afghanistan was spent with all of you.”
[30] Like Calkin, Ali has spent a considerable amount of time
in exile in the U.S. Although both women understand the beauty academy
to be a means of economic empowerment for Afghan women, neither
expresses feminist neo-imperial individualism in the terms established
by their white colleagues. Rather they perceive their work as part of a
larger project of nation building: beauticians can contribute to the
rebuilding of the country, but they do not occupy a privileged status
as the feminist vanguard nor do beauty practices constitute the best
signifier of women’s emancipation. Neither stylists nor beauty
practices are even mentioned by Ali in her address to the students.
I was one month pregnant when my husband
was killed. I
asked to see the body to confirm that it was him but the government
wouldn’t open the grave. Now it’s been twenty-three years. Whenever
there was anything on the news about fighting in Afghanistan, I would
search for his face. Life goes on. Truthfully, I never wanted to see
Afghanistan again because all I left here was unhappiness. But we have
to have persistence. This country is ruined, and if we don’t fix it, no
one will. The foreigners will come and go, for better or worse, for
their profit or loss. You’re a sacrificial generation. We sacrifice
ourselves so that our children can have better lives. And hopefully
they will.
Given the large percentage of Afghan widows in the general population,
Ali’s experience is not unusual and would be familiar to her students.
(According to Carol Riphenburg one source estimates that there are
40,000 widows in Kabul itself). As she speaks, tears stream down
several of their faces and others listen gravely. Although she
emigrated to the U.S. after her husband’s murder, her professional
itinerary is similar to many of her students. Before the civil war, Ali
worked for Planned Parenthood in Afghanistan and later became a
hairdresser to support her two daughters (Gross). Similarly, many
professional Afghan women, including doctors, teachers, and civil
servants, made a career shift and began to operate clandestine salons
out of their homes to supplement their family incomes after being
pushed out of the workplace by the Taliban (Pearlman 2). The first
class of the Kabul Academy was selected on the basis of its experience
working in the beauty industry: several women operated clandestine
parlors during the Taliban regime and at least one of the students
admits that her earlier professional dreams consisted of becoming a
doctor. The shared experiences among the women is evidenced in Ali’s
pronoun usage: the first person plural “we” supplants her use of the
first person singular “I” in the course of her narrative, underscoring
her close identification with the students and her recognition that
nation building is a collective endeavor.
[31] All three of the Afghan-American instructors act as
cultural translators and attempt to educate their white American
colleagues about differential beauty norms and about the limits of
appropriate social address. In an early scene, Calkin responds to
Grauel’s complaints that the students favor small, tight perms over the
looser, wavier look popular in the U.S. She explains that “everyone
uses small curlers because everyone wants their perm to be real tight
and to last a year,” presumably alluding to how the cost of such
services in relation to discretionary income affects the frequency of
getting permanents. When Grauel persists in arguing for American-style
perms, Calkin impatiently interrupts her by asking, “Did you hear what
they said? There’s a saying that someone who’s riding a horse doesn’t
know how the guy who’s walking feels.” In another scene, Azimi flatly
refuses to translate Turner’s scolding of her students for their
reluctance to embrace a more “modern” look. “You know what?” Turner
says, “You’re stuck in a rut guys. You’re stuck in a hole of the past
that you can’t get out and my God before I leave you’re getting out of
the hole!” With quiet dignity, Azimi states: “No, I won’t say that.”
Her refusal is a subtle rebuke, implying that Turner has exceeded the
limits of acceptable decorum.
[32] Such moments of cultural discord provide teaching
opportunities for the Afghan-American women to instruct the white
Americans about indigenous social and aesthetic norms. At the same
time, they highlight the ideological and pedagogical differences
between the two groups of women; where the white Americans are guided
by feminist neo-imperial individualism, the Afghan-American women’s
interactions with their students are based on an empathetic
understanding of Afghan realities and a genuine respect for what their
students have endured over decades of political instability and
violence.
Home Beauty Salons and the Private Public Sphere
[33]
Including footage of three home beauty salons, the documentary’s
juxtaposition of the beauty academy and the home salons enables viewers
to evaluate the significance of the physical differences between these
spaces and to appreciate the political nature of the home salons.
Footage of the home parlors shows the large gap between the beauty
school curriculum and the material realities of the Afghan women’s
working conditions. Much of the Kabul Beauty Academy curriculum
involves techniques that require electricity and running water such as
blow-drying hair and giving shampoos, two amenities that the home
salons generally lack (Pearlman). The physical contrast between the
beauty school and the home salons also embodies differences in beauty
standards: where the beauty school features a picture of Greta Garbo,
in all her understated elegance, and a few other white women, the home
salons display pictures of glamorous Afghan, Iranian, and South Asian
women and a few Bollywood posters for films like Dil to Pagal Hai
(The
Heart is Crazy) and Gangaajal (Ganges Water).
The pictorial contrast
demonstrates different attitudes towards makeup use between Afghan and
American women with the former preferring stylized make-up over the
natural look popular with the American beauticians, Turner
notwithstanding. In addition to illustrating different attitudes
towards makeup use, the footage in the home salons acts as a reminder
that Afghan women have longstanding beauty practices of their own; for
instance, several girls request “boy cuts,” a staple haircut in the
region, and the preferred method for removing facial hair is threading.
[34] Although the beauty school is the site of contestations
over cultural understandings of gender roles and beauty practices
between the instructors and students, very few of the scenes shot in
the school, apart from Ali’s speech, are explicitly related to formal
politics. Revelations of the Afghan women’s experiences under the
Taliban, however, are narrated by the students in their homes, either
inside or near their home beauty parlors. Sitting in the joint-family
courtyard outside her home salon, one student, the daughter of a
doctor, describes her background:
I was born in Kabul. Life was good. When
the fighting
started and houses were bombed, life got worse. Three months after the
Taliban came, I got married and went to Pakistan. When the Taliban left
we came back, along with America… We’re happy the Americans took
Afghanistan and the Taliban left. We couldn’t wear nail polish. We had
to wear socks. I saw them cut off hands. And feet. I saw three women in
burkhas doused with gasoline and set on fire. I think we’ve done enough
[of the interview]. Enough.
The horror of her memories
seems to overcome the Afghan woman and she terminates the interview
with a smile that is at once polite, firm, and sorrowful. Another
student, filmed in her sitting room, explains how women would seek
their services: “Under the Taliban, women would get their hair and
makeup done and wear their burkhas. They would cover their faces and
hide. Our work would be ruined.” Her daughter interjects: “We’d get
scared whenever a man knocked at the door and said he was a Talib.
Usually, he’d just be bringing his wife in for a perm.” “Yes,” her
mother agrees, “they’d just get their hair done. Yes, of course, they
did. But secretly, without the men knowing.”
[35] Earlier I mentioned that the Afghan women, unlike the
American women, understand gender as historically contingent and
recognize that the rights espoused by their instructors are not easily
imported into Afghanistan. In response to Turner’s exhortations for
change, for example, one student retorts: “In your country there’s no
fighting. You don’t worry. You can talk back to your husbands. Women in
Afghanistan aren’t free like that. If we talk back twice we’re thrown
out of the house.” Significantly, her comments regarding the relative
lack of freedoms accorded to Afghan women are prefaced with the
observation regarding the absence of war in the United States, implying
that dissimilar political circumstances can account for the different
status of women in these countries. Another student, interviewed in her
home salon, responds to McGurk’s vapid and quintessentially American
query about “where she sees herself in two years?” by noting, “No one
can say what will happen because the Taliban still exist. There is
still some fighting. Everyone is wondering when we can be sure that
it’s peaceful. When will we truly be at peace….” McGurk lapses into
silence and seems depressed at the response, not realizing that her
question itself smoothes over the shaky foundation of the U.S.
occupation, the shadows of the Taliban, and the wrinkles of corruption
that characterize Hamid Karzai’s administration.
[36] Mermin’s skillful editing represents the home beauty
parlors as highly-politicized spaces relative to the beauty school. One
effect of this representation is to undo the opposition between public
and private spheres by showing how the home is informed by public
events and political forces, rendering it a private public sphere. The
footage of the home salons also deconstructs the Kabul Beauty Academy’s
imperial pedagogy by making visible Afghan beauty practices and the gap
between the beauty curriculum and actually existing Afghan cosmetic and
hairstyling traditions.
Conclusion
[37] An evaluation of the efforts of the Kabul Beauty Academy
leads to a mixed verdict. To be sure, the graduates of the program
realize a substantial increase in their income; one student reports
that while her husband earns 1,700 Afghanis a month, she can make 3,000
Afghanis from a single bridal client alone. As women’s earning power
increases, they often gain a higher status in the family, though this
might not translate into any reduction in women’s household
responsibilities and domestic workload. But whatever advantages accrue
to the overall improvement of the condition of Afghan women in society
at large through this venture, they are dependent on individual
entrepreneurs. While it is difficult to press against the claim that
women’s economic empowerment benefits society as a whole, the social
value which accumulates from women taking up other professions such as
those in healthcare, engineering, the civil services, and teaching is
much greater insofar as these professions aid people and contribute to
Afghanistan’s infrastructure.
[38] In spite of the documentary’s subtle critique of the
Kabul beauty school, an informal survey of the postings on the Internet
Movie Database indicates that most viewers consider the American
beauticians’ efforts to be a positive development and admire the
efforts of the instructors. One viewer gushes: “This film was a real
surprise with its stunning digital photography and a really important
self-esteem message. These women really do benefit from being
beautiful, even if it is UNDER the burka.” Another viewer remarks on
the superior attitude of the American beauticians, but applauds their
efforts: “Some American women seemed slightly condescending to their
Afghan students, but the filmmakers seemed sort of condescending to the
Americans, who after all, were hairdressers, not sociologists, and who
were spending their time and money, not to mention risking their lives
to bring a little normalcy back to a country that hasn’t been ‘normal’
for a very long time.” After cringing at the scene of “the hippy-dippy
woman in John Lennon glasses telling an Afghan woman she needs to
meditate and practice deep breathing before going home to slave for her
strict, demanding husband and in-laws,” a third reviewer concludes,
“Even so, I admired the instructors for taking on this project and
bringing so much obvious joy to women whose lives seem to have held so
little; and admired the students even more for their dogged
determination to complete the training despite the demands of family
and the lack of such seemingly ordinary things as driver’s licenses.”
Several other reviews understand the beauticians’ mission as an arm of
U.S. foreign policy and humanitarian intervention. A fourth reviewer
comments, “compared to bombs and guns, it is refreshing to witness U.S.
attacks employing more benign weapons like hair curlers and eyeliner.”
Whereas this reviewer uses the trope of weapons to characterize the
professional tools of the trade, another enlists the more positive
image of a peace-keeping mission. The film, s/he observes, “presents a
story about building bridges between cultures and introducing peace to
a war torn country with something as basic as scissors and a make-up
brush.”
[39] Together these reviews illustrate that The Beauty
Academy of Kabul is what Gillian Whitlock terms a “soft
weapon.” In her
insightful analysis of life narratives, Whitlock explains that life
narratives can both “personalize and humanize categories of people
whose experiences are frequently unseen and unheard” and can be “easily
co-opted into propaganda.” She issues the important reminder that
propaganda in modern, democratic societies is “a careful manipulation
of opinion and emotion in the public sphere and a management of
information in the engineering of consent” rather than “a violent and
coercive imposition of ideas” (3). Although Mermin sought to challenge
the Bush administration’s rationales for the invasion, the reception of
her documentary indicates that this critical aspect of the film is lost
on viewers, who are more apt to conclude that U.S. efforts in
Afghanistan, whether enacted by the military or materialized through
mascara, are having a positive impact and helping to uplift Afghan
women. These reviews testify to the resilience and ideological strength
of neo-liberal empowerment narratives for women which have become
entangled in the post 9/11 discourses of the U.S. national security
state.
[40] Since the release of the film, the beauty academy has
closed. Turner assumed charge of the venture, and moved its location to
a building in her home compound. She describes her experiences in a
“memoir,” Kabul
Beauty School: An American Woman Goes Behind the Veil,
published under the name of Deborah Rodriguez. Receiving an $80,000
advance from Random House for the memoir, which Columbia Pictures also
optioned, Turner embarked on a tour in the U.S. to publicize her book.
The memoir has generated controversy among Turner’s fellow instructors,
who accuse her of magnifying her role in the venture and
sensationalizing her experiences (Ellin). More troubling are charges by
her students that the book has endangered their lives. Though the book
has not been published in Afghanistan, portions of interviews with
Turner have aired on Afghan television and pictures of the women in the
salon without head scarves have circulated in the country. The beauty
academy received threatening phone calls and a visit from two women in
an unmarked car with armed guards who ominously admonished the women
for “maligning Afghan culture” (“Subjects of Kabul School”). Shortly
after the end of her book tour, Turner, to her students’ bewilderment,
abruptly left Afghanistan and announced her intention of not returning.
Thousands of dollars in debt for rent, the school eventually closed and
several of the women are now leaving Afghanistan with their families
out of fear for their safety.
[41] It is difficult to avoid reading the ignoble demise of
the Kabul Beauty Academy as a metaphor for U.S. foreign policy in
Afghanistan. With a great deal of fanfare, good intentions, and little
actual knowledge of the local culture in spite of decades of meddling
in Afghanistan’s internal affairs, American soldiers and experts
descended on Afghan soil. How long and deep the U.S. commitment to
rebuilding Afghanistan proves to be, and with what consequences for
Afghans, remains to be seen. Given the ephemeral nature of the beauty
school’s tenure, Ali’s observation in the film is remarkably prescient:
“This country is ruined, and if we don’t fix it, no one will. The
foreigners will come and go, for better or worse, for their profit or
loss.” We know that the condition of Afghan women outside urban pockets
of the country has not improved considerably under the American
occupation. The most recent United Nations’ Human Development Index
[HDI] in 2007, which scores countries based on their literacy rates,
life expectancy at birth, and standard of living, places Afghanistan at
174 out of 178 countries surveyed. According to the HDI, only 12% of
Afghan women are literate, and they still have one of the highest rates
of maternal mortality in the world (IRIN). Amnesty International
reports alarmingly that “Afghan women and girls still face widespread
discrimination from all segments of society, domestic violence,
abduction and rape by armed individuals, trafficking, forced marriages,
including ever younger child marriages, and being traded in settlement
of disputes and debts” (AI, Afghanistan: Women Human Rights Defenders).
The recent passage of the Shia Personal Status Law, in March 2009, has
the potential to further erode the condition of women by its tacit
acceptance of child marriage, the bestowal of the guardianship of
children to fathers and grandfathers, the requirement that women dress
up, wear make up, or have sex on their husbands’ demand, and the
necessity that women secure their spouses’ permission to leave their
homes (UN Report of the Secretary General). Such indicators wash away
the cosmetic cover up for occupation embodied in the justification of
U.S. intervention as a rescue mission for Afghan women.
ACKNOWLEDGEMENTS. I am grateful to Laila
Amine,
Patrick Brantlinger, Denise Cruz, Anne Delgado, Karen Dillon, Tanisha
Ford, Ann Kibbey, Karma Lochrie, and Radhika Parameswaran, and the two
anonymous reviewers from Genders
for their helpful comments on drafts
of this essay. All errors are, of course, mine.
WORKS CITED
“A Beauty School in Kabul.” Michel Martin’s interview with Deborah
Rodriguez (Debbie Turner). Tell
Me More. National Public Radio, 3 May 2007.
Abu-Lughod, Lila. “Do Muslim Women Really Need Saving? Anthropological
Reflections on Cultural Relativism and Its Others.” American Anthropologist
104.3 (2002): 783-790.
Amnesty International. It’s
About Time! Human Rights are Women’s Right. New York:
Amnesty International Publications, 1995.
---.”Afghanistan: Women Human Rights Defenders Continue to Struggle for
Women’s Rights.” 7 March 2008. http://www.amnesty.org/fr/library/asset/ASA11/003/2008/en
/ASA110032008en.html.
Ayotte,
Kevin J. and Mary E. Husain’s “Securing Afghan Women: Neocolonialism,
Epistemic Violence, and the Rhetoric of the Veil.” NWSA Journal
17.3 (Fall 2005): 112-133.
BBC. “Afghanistan’s civilian deaths mount.” 3 January 2002. http://news.bbc.uk/2/hi/south_asia/1740538.stm.
Beauty Without Borders. “Program Mission.” 2003. http://www.heavenspa.com/clientmanager/Live/Sites/
index.asp?CID=194.
Black, Paula. The
Beauty Industry: Gender, Culture Pleasure. London and New
York: Routledge, 2004.
Bose, Purnima. Organizing
Empire: Individualism, Collective Agency & India.
Durham and London: Duke UP, 2003.
Bush, Laura. “George W. Bush: Radio Address by Mrs. Bush.” The American Presidency
Project. November 17, 2001.
CIA World Factbook. “Afghanistan People 2008.” http://www.theodora.com/wfbcurrent/afghanistan/
afghanistan_people.html.
Cooke, Miriam. “Saving Brown Women.” Signs: Journal of Women
in Culture and Society 28. 1 (2002): 468-470.
CNN. Transcript. Beneath
the Veil: The Taliban’s Harsh Rule of Afghanistan. 26
August 2001. http://transcripts.cnn.com/
TRANSCRIPTS/0108/26/cp.00html
Ellis, Abby. “Shades of Truth: An Account of a Kabul School is
Challenged.” The
New York Times. 29 April 2007.
http://query.nytimes.com/gst/fullpage.html?res=
9402E5DA123EF93AA15757C0A9619C8B63.
Emadi,
Hafizullah. Repression,
Resistance, and Women in Afghanistan. Westport and London:
Praeger Publishers, 2002.
Enloe, Cynthia. The
Curious Feminist: Searching for Women in the New Age of Empire.
Berkeley: U of California P, 2004.
Fahmy, Shahira. “Picturing Afghan Women: A Content Analysis of
AP Wire Photographs During the Taliban Regime and after the Fall of the
Taliban Regime.” Gazette:
The International Journal for Communication Studies 66.2
(2004): 91-112.
Gross, Terry. Fresh
Air. 24 April 2006.
Halbfinger, David M. “After the Veil, a Makeover Rush.” The New York Times.
1 September 2002. http://www.nytimes.com/2002/09/01/style/
after-the-veil-a-makeover-rush.html
Harvey, David. The New Imperialism.
Oxford: Oxford UP, 2003.
Heard, Linda S. “Apathy of Afghan Women after Taliban.” Gulf News: Online
Edition. September 23, 2003. http:www.womenforafghanwomen.org/
press/GulfNews92303.html.
Independent Movie
Database. “The Beauty Academy of Kabul.” http://www.imbd.com/title.tt0439130/.
IRIN.
UN Office for the Coordination of Humanitarian Affairs. Humanitarian
News and Analysis. “Afghanistan: Fifth Least Developed
Country in the
World.” 18 November 2007. http://www.alertnet.org/thenews/newsdesk/
IRIN/f991bb2add8b5e0fb97dcbb838ae04be.htm.
Mayo, Katherine. Mother India.
New York: Harcourt, 1927.
McLarney, Ellen. “The Burqa in Vogue: Fashioning Afghanistan.” Journal of Middle East
Women’s Studies 5.1 (Winter 2009): 1-23.
Mermin, Liz. (director). The
Beauty Academy of Kabul. Magic Lantern Media Inc. 74
minutes. 2004.
Mosby, Jessica. “The Beauty Academy of Kabul." The Women’s
International Perspective. 5 January 2008.
http://www.thewip.net/contributors/2008/
01/the_beauty_academy_of_kabul.html.
Office
of the Undersecretary of Defense, Personnel, and Readiness. “Executive
Summary of the 2003 Population Representation in the Military
Services.” Fiscal Year 2003. http://www.defenselink.
mil/prhome/poprep2003/download/
ExecSum2003.pdf.
Pearlman, Bari. “Beauty School Drop-In.” Filmmaker: The Magazine
of the Independent Film. 22 March 2006.
http://www.filmmakermagazine.com/
archives/online_features/beauty_academy.php.
Peiss, Kathy. “Educating the eye of the beholder—American cosmetics
abroad.” Daedalus
131. 4 (Fall, 2002): 101-109.
Riphenburg, Carol J. “Post-Taliban Afghanistan: Changed Outlook
for Women?” Asian
Survey 44.3 (May-June 2004): 401-421. Statistic
cited from page 408.
Rodriguez, Deborah. With Kristin Ohlson. Kabul Beauty School:
An American Woman Goes Behind the Veil. New York: Random
House, 2007.
Rostami-Povey, Elaheh. Afghan
Women: Identity & Invasion. London and New York:
Zed Books, 2007.
---.
“Women in Afghanistan: Passive Victims of the Borga or Active Social
Participants?” Development
in Practice 13. 2 & 3 (May 2003):
266-277.
---. “Afghanistan.” Encyclopedia
of Women & Islamic
Cultures: Family, Law, and Politics. Ed. by Suad Joseph
and Afsaneh
Najmabadi. Leiden and Boston: Brill Academic Publishers, 2005: 40-41.
Schultheis, Rob. “Afghanistan’s Forgotten Women.” Genders 28
(1998). http://www.genders.org/g27/g27_afw.html.
“Setting
Up a Salon in the Land of Burkas.” Farai Chideya’s interview with Liz
Mermin. Host Ed Gordon. News
and Notes. National Public Radio, 8 May
2006.
“Subjects of ‘Kabul Beauty School’ Face New Risks.” Narr.
Soraya Sarhaddi Nelson. All
Things Considered. National Public Radio, 1
June 2007.
Spivak, Gayatri Chakravorty, “Can the Subaltern Speak?”
Marxism
and the Interpretation of Culture. Ed. Cary Nelson and
Lawrence
Grossberg. Urbana and Chicago: U of Illinois Press, 1988: 271-313.
Stabile, Carol A. and Deepa Kumar’s “Unveiling Imperialism:
Media, Gender and the War on Afghanistan.” Media, Culture &
Society
27 (2005): 765-782.
Stiles, Judith. “Beauty without Borders.” The Villager
75.46. (5-11 April 2006). http://www.thevillager.com/villager_153/beautywithout.html.
Stuart, Julia. “Beauty and the Burqa.” The Independent.
1 September 2004. http://license.icopyright.net/user/viewFreeUse.act?
fuid=Mzg4NzAwMQ%3D%3D.
U.S. Census Bureau. Census Fact Sheet. 2005-2007.
http://query.nytimes.com/gst/fullpage.html?res=
9402E5DA123EF93AA15757C0A9619C8B63.
United
Nations. “2008 Statistical Update. United States. The Human Development
Index: Going Beyond Income.”
http://hdrstats.undp.org/2008/countries/country_fact
_sheets/cty_fs_USA.html.
Accessed
6 August 2009.
---.
Report of the Secretary General to the General Assembly Security
Council. “The Situation in Afghanistan and Its Implications for
International Peace and Security.” Sixty-Third Session. 23 June 2009. http://unama.unmissions.org/LinkClick.aspx?
link=SG+Reports%2F09june23.pdf&tabid=2109&mid=2474
Whitlock, Gillian. Soft
Weapons: Autobiography in Transit. Chicago: U of Chicago
P, 2007.
Wides, Laura. “Fewer Foreign Nationals Enlisting in US Military
Services.” AP. 17 April 2005. http://www.boston.com/news/nation/
articles/2005/04/17/fewer_foreign_nationals_enlisting_in_us_
military_services?mode=PF.
“Women in the United States Military.” http://usmilitary.about.com/
od/womeninthemilitary/Women_in_the_United_States_Military.htm.
Contributor’s Note:
PURNIMA BOSE is Associate Professor of English, and
Director of the Cultural Studies Program at Indiana University. She is
the author of Organizing Empire: Individualism, Collective Agency, and
India, and the co-editor, with Laura E. Lyons, of Cultural Critique and
the Global Corporation. She has published articles on feminism,
globalization, and activism in journals such as Genders, The Global
South, and The Indiana Journal of Global Legal Studies.
|






|